In the meantime, LePub took disciplinary action in opposition to staff accountable for presenting deceptive and unverified ends in a case examine movie with out consumer approval in a Bronze Lion-winning marketing campaign for New Steadiness and São Paulo FC.
Work from Intestine Amsterdam, Proficient India, and FCB India additionally got here below scrutiny for allegedly misrepresenting outcomes or overstating company contributions of their submissions.
In response to the controversies, Cannes introduced new global integrity standards which might be set to take impact for 2026 submissions. They embody a dual-layer fact-checking system utilizing AI and human assessment; obligatory senior sign-offs on entries from each company and consumer; clear guidelines round artificial media; and a brand new Integrity Council to supervise escalated instances.
Companies discovered to have submitted intentionally deceptive work might face a ban of as much as three years.
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