Why You Should Stop Using Outlook for Email Marketing – Campaignmaster

At Campaignmaster we’re repeatedly amazed at skilled firms who ship advertising messages through Outlook.

We regularly hear the explanations for doing this as being “it’s free”, “emails get by” or “it does the job”. This can be proper to an extent, however you could possibly be doing much more harm than you realize in the event you ship out mass advertising messages by Outlook. To assist clear issues up for you, we have now put collectively the explanation why you need to cease sending advertising emails by Outlook and use the suitable software for the job.

And with our e mail advertising platform, you possibly can ship emails to each inner and exterior audiences. We’ve received your lined with our wonderful email deliverability.

When sending a advertising marketing campaign to a bunch of individuals, it is not uncommon to deal with the recipient by their identify, nonetheless this isn’t potential when sending mass emails by Outlook. Sound ESP’s (Electronic mail Service Suppliers) comparable to Campaignmaster will permit limitless personalisation, the place you possibly can simply insert the recipients identify and never simply “Good day [first name]”. You possibly can personalise any ingredient of the e-mail you want from the sending particulars, to the physique content material and even change imagery relying on the recipient’s preferences.

Your inner e mail system and even your web site can be utilizing a devoted IP and area. Would you need to danger that IP’s popularity and area by sending mass advertising emails? At Campaignmaster, we offer devoted sending IPs, which separate your advertising messages out of your web site and inner emails boosting your deliverability. So, don’t upset your IT division and maintain them completely happy figuring out that advertising should not reliant on them to supply further bandwidth, handle any complaints or blacklisting of your web site or inner emails – go away this to us.

Do you know that there are over 300 publicly out there blacklists? To keep away from ending up on any blacklist, we intently monitor every shopper’s sending area and devoted IP deal with.  Utilizing a devoted sub-domain solely for e mail advertising functions means a blacklist wont influence your top-level web site area.

Now, it’s possible you’ll be considering, why does blacklisting occur? There are quite a few causes, together with end-user complaints, so with so many backlists on the market, is it price risking your business-critical emails? We expect not!

The larger your attachment, the upper the prospect of that e mail getting blocked in Outlook, as a result of attachments add weight to an e mail and a few e mail content material filters could have a most weight allowed to be acquired in delivered emails. In Campaignmaster you possibly can add recordsdata of assorted codecs and hyperlink to them straight out of your e mail, decreasing its dimension and minimising the chance of it being blocked by Outlook. Moreover, you possibly can monitor who truly appears on the attachment.

Bounces. Nobody likes them. They’re a results of your e mail not being delivered to its meant vacation spot. They are often categorized as both onerous or tender bounces and you could find out extra about them right here. Utilizing Outlook received’t show you how to discover or resolve any bounce associated points whereas any respected ESP can handle your bounces and as a bonus Campaignmaster can even let you realize what the explanation was for non-delivery too.

So, if folks need to be eliminated out of your mailing record, how would you handle this? The method of managing opt-outs must be as straight ahead as potential i.e. not having to answer to a number of emails. With a robust ESP you possibly can simply handle your opt-outs, (and immediately too), making certain you don’t spam anybody maintaining your mail record completely happy and complaint-free.

There may be a lot extra to sending e mail advertising campaigns than simply choosing a ‘from’ deal with. The from deal with accommodates your sending area, which ought to have a devoted IP deal with – you get this mechanically with Campaignmaster. Having a separate IP deal with in your advertising messages ensures your daily emails and web site area stays protected from quite a few complaints about your advertising emails.

Additionally, you will want a number of authentications or digital signatures to help in deliverability together with an SPF document (this tells the receiving server that the e-mail is coming from the acknowledged sender and never somebody pretending to be you), DKIM and DMARC authentications. None of those can be out there in case you are sending mass mail from Outlook.

There isn’t any method of predicting how inboxes will react to emails despatched by Outloook, as you possibly can’t run a spam evaluation. For all you realize, your emails might be ending up in junk folders, majorly affecting your popularity. Campaignmaster’s spam evaluation instruments offers you suggestions for any spam factors accrued to keep away from hitting the junk folder.

Experiences inform us that round 68% of all emails opened within the UK are on a cellular system, so making certain your emails are cellular optimised is a should! With Campaignmaster you possibly can check your optimisation throughout numerous gadgets earlier than you ship it utilizing our superior rendering instruments making certain that your content material is displayed proper no matter display screen dimension.

That e mail you’ve been working so onerous on has gone out! Now what? Wouldn’t you need to understand how your e mail was acquired, who opened it, who clicked on what hyperlink? It’s essential to get these all-important statistics so you possibly can ship future emails extra successfully and goal your campaigns. With Campaignmaster’s detailed monitoring and reporting, you’ll know inside seconds how nicely your emails is doing.

Don’t fear in the event you aren’t within the workplace when the e-mail must exit. Schedule your marketing campaign with particular time and date parameters, so even in the event you’re operating late, you can also make certain your e mail marketing campaign isn’t.

Who likes an inbox stuffed with out of workplace messages – not us!  With Campaignmaster you possibly can direct these to an inbox of your alternative and in your Outlook account simply arrange a rule to direct additional to a particular folder. Good and neatly all managed for you.