Hearken to the complete episode:

Overview

On this episode of the Duct Tape Advertising and marketing Podcast, John Jantsch welcomes Andy Crestodina, co-founder and CMO of Orbit Media Studios, to discover the quickly altering world of digital advertising. Andy shares sensible insights on utilizing AI for content material technique, analytics, and web site optimization—whereas emphasizing the enduring significance of high quality, relationships, and human creativity. The dialogue covers every thing from AI-powered viewers simulations to the evolving position of search engine optimisation, and the way entrepreneurs can reduce by way of the noise to deal with what actually issues.

In regards to the Visitor

Andy Crestodina is the co-founder and chief advertising officer of Orbit Media Studios, a top-rated digital company in Chicago. A acknowledged authority on content material technique, search engine optimisation, and net analytics, Andy is well known for his capacity to make advanced advertising matters accessible and actionable. He’s the creator of “Content material Chemistry,” a sought-after speaker, and an everyday contributor to main advertising publications. Andy’s hands-on strategy and progressive considering have made him a trusted information for entrepreneurs navigating digital transformation.

Actionable Insights

  • The way forward for advertising will contain testing content material and techniques with AI-generated viewers personas earlier than launching to the true market.
  • AI’s greatest long-term worth is enhancing high quality and efficiency, not simply effectivity or cost-savings.
  • Human relationships, creativity, and high-touch service will at all times set nice manufacturers other than “adequate” automation.
  • Content material that stands out will probably be pushed by sturdy factors of view, authentic analysis, collaboration, and extremely visible codecs.
  • The search engine optimisation panorama is shifting: informational content material will see much less site visitors from search, whereas industrial intent and “go to web site” key phrases stay important.
  • LinkedIn newsletters and platform-native content material are shortly outpacing conventional search engine optimisation for B2B visibility.
  • Entrepreneurs ought to use analytics for actionable insights—equivalent to CTA efficiency, video engagement, and conversion charges—slightly than generic dashboards or reporting.
  • AI may also help uncover hidden knowledge tendencies and shortly rework insights into new marketing campaign concepts, however high quality nonetheless requires human oversight and creativity.

Nice Moments (with Timestamps)

  • 01:10 – AI Personas and the Way forward for Advertising and marketing
    Andy predicts entrepreneurs will quickly use AI-generated “artificial audiences” to check concepts earlier than launch.
  • 03:30 – Deal with High quality, Not Simply Effectivity
    Why the true alternative is in enhancing efficiency, not simply saving time.
  • 05:48 – The Limits of AI in Design
    The place automation may also help artistic groups—and the place pixel-perfect service nonetheless issues.
  • 09:39 – Content material Creation: AI vs. Originality
    The hazard of “adequate” content material and why sturdy opinions and analysis win.
  • 11:21 – search engine optimisation’s Shifting Position
    How commercial-intent key phrases and platform-native content material at the moment are the very best path to visibility.
  • 15:40 – Analytics That Matter
    Andy’s favourite methods to make use of GA4 and AI for actual enterprise insights, not simply experiences.
  • 21:06 – The Coming Age of Automated Consumer Interactions
    Imagining a close to future the place AI brokers assist qualify leads, prep gross sales groups, and take away friction the place purchasers need it.

Pulled Quotes

“AI’s actual worth isn’t simply effectivity. It’s about pushing efficiency and enhancing high quality.”
— Andy Crestodina

“Content material technique is about to have an amazing second—because the tide goes out, sturdy opinions, analysis, and collaboration will stand out much more.”
— Andy Crestodina


Source link