WPP has been named Inventive Firm of the Yr at Cannes Lions for the second consecutive yr.

The annual award is calculated based mostly on which holding firm’s member companies earn essentially the most factors for shortlisted and awarded entries. WPP companies collected 168 Lions, together with one Titanium Lion, 10 Grand Prix (together with the Glass Lion for Change), 23 Gold, 53 Silver, and 81 Bronze.

WPP’s win comes as the corporate sharpens its deal with its media division and AI tools amid a slumping share value.

The popularity additionally comes as its longtime chief govt (CEO), Mark Learn, attends his final Cannes Lions as boss before stepping down in December.

In an announcement, Learn mentioned: “Our success at Cannes Lions is a tribute to the extraordinary expertise and fervour of our individuals worldwide, and to the shoppers who entrust us with their manufacturers.”

He added: “Successful Inventive Firm of the Yr is at all times an enormous honour. Nonetheless, celebrating this achievement with our good individuals at my final Cannes as CEO makes it doubly particular.”

WPP’s International Inventive Exhibiting

WPP’s top-winning campaigns included Ogilvy’s “Make Love Final” for Viatris, which received the Grand Prix in Pharma. The company’s “Vaseline Verified” for Unilever additionally received a Titanium Lion and two Grand Prix (Social & Creator, Well being & Wellness).

Elsewhere, DAVID’s “Haaland Payback Time” for Supercell was awarded a Grand Prix in Leisure Lion for Sport, whereas VML’s “Preserved Promos” for Ziploc took house the Grand Prix in Inventive Commerce.

Mindshare and Dove’s “Actual Magnificence Redefined for the AI Period” received the Grand Prix for Media, and AKQA’s “Sounds Proper” for UN Dwell and Spotify was the winner of the Innovation Grand Prix.

VML and OpenMind’s “Telephone Break” for KitKat received the primary Grand Prix for the Czech Republic in Out of doors.