Serena Williams shed new mild Thursday on the forthcoming podcast she’s co-hosting along with her sister Venus, which debuts in August on X.

Talking at Stagwell’s Sport Seaside throughout Cannes Lions, Williams mentioned the non-public motivations behind the present, which was introduced in June, and previewed the present’s tone and subjects.

“When Venus and I have been taking part in tennis, social media was totally different,” she advised Linda Yaccarino, the chief government of X, in the course of the panel. “Individuals didn’t get to know us—now now we have the chance to do this.” 

She mentioned the present can be extra open and canopy subjects like Black maternal well being, ladies’s sports activities, enterprise, and motherhood.

A longtime investor and founding father of a enterprise agency, Williams mentioned the podcast will highlight feminine entrepreneurs and disruptors in sports activities and tradition. 

She cited Jeanie Buss’ $10 billion sale of the Los Angeles Lakers as an ideal instance of an issue that she wish to have explored on the present. She additionally burdened that the present would middle its conversations on positivity, partly in response to criticism Williams confronted throughout her profession.

“While you’re a feminine entrepreneur, you’re employed more durable since you get fewer alternatives and so many no’s,” Williams mentioned. “I really feel like my complete life I’ve been going in opposition to the grain.”

The present will premiere on X earlier than increasing to different audio platforms, and can characteristic interviews with “visionaries, creators, and rulebreakers,” in keeping with an earlier press launch. 

Produced by Serena’s 9 Two Six Productions, the podcast joins a rising slate of authentic content material on the platform, together with exhibits from Khloé Kardashian and dwell WNBA video games.

Notably, the launch marks the second time in current months {that a} member of Serena’s family has struck a distribution cope with X. 

Her husband, Alexis Ohanian, co-produced The Offseason, a docuseries on NWSL gamers, which premiered on X after conventional streamers handed as a consequence of inventive management issues.

The decision came after traditional streamers balked at a key condition.