Media placements span onsite, offsite, CTV, and in-store—making it a wise check mattress for manufacturers with a sports activities adjacency or tentpole technique (assume Olympics, back-to-school, or seasonal sports activities shifts).

Finest Purchase Advertisements

Not only for tech anymore.

Best Buy’s ad business has matured rapidly, and its upcoming U.S. third-party market launch (powered by Mirakl) will add even more opportunities for model publicity and product discovery. They’ve not too long ago expanded into self-service PMax marketing campaign entry—a rarity amongst RMNs—and run onsite media through Criteo.

Whether or not you’re in electronics or wellness tech, Finest Purchase ought to be in your radar. It’s nonetheless curated, premium, and gives flexibility a lot of its rivals don’t.

GoPuff

Darkish retailer meets Gen Z consideration economic system.

By no means thoughts the title—this micro-fulfillment supply retailer (which purchased BevMo in 2020) is as area of interest because it will get. Whereas manufacturers could not have a big catalog out there, it’s a high-velocity merchandise machine with a 30-minute supply window. A completely digital expertise frequented by Gen Z and millennials, they’ve leaned laborious into AI-powered options round sampling, add-to-cart ease, and experiences like model outlets to permit a model to construct a extra immersive expertise. 

Identified for fast supply and snack-heavy carts, GoPuff is a distinct segment platform with excessive quantity for high-velocity SKUs. Assume hydration, wellness, snacks, power, and “I forgot I wanted this however I’m in huge bother with out it” kind objects.

Powered by Koddi, GoPuff gives onsite sponsored merchandise, show, and non-endemic advert choices. And its distinctive checkout expertise—with product bundles, gamified cart provides, and personalised sampling—is optimized for discovery and frequency. You gained’t promote your complete catalog right here, however you may develop into somebody’s go-to hydration, yogurt, or flushable wipes model for all times.

Uber Advertisements

One app. Many moments.

Uber has developed past rides and eating places into retail. It’s partnered with Instacart Carrot Advertisements within the U.S. and Criteo for worldwide scale—bringing sponsored product tech into the Uber Eats and grocery ecosystem.

What makes Uber Advertisements value taking an in depth have a look at is its event-driven cadence. Campaigns could be timed to moments of motion—pregame snacks, morning commute, late-night cravings. With Kristi Argyilan on the helm, the RMN is scaling quick and will rival DoorDash in performance.

So, how do you get in?

Many of those platforms have a Contact Us kind. Others are extra opaque. The best entry level: Ask your SSP—in case you’re already working with Criteo, PromoteIQ, CitrusAd, or Koddi, they will usually join the dots or fast-track onboarding. Clearly, your commerce media company may help make this go even quicker.