To monetize the operation, ATM will rely totally on model partnerships. Wheeler mentioned ATM will generally produce unpaid content material—equivalent to a current video capturing Disney’s upfront—however for probably the most half, content material can have an affiliated model.
Sooner or later, ATM goals to cowl different industries, equivalent to automotive or client packaged items. The mannequin can be the identical—the movies would simply characteristic totally different executives.
“I simply wish to be a part of the dialog and create moments,” mentioned Wheeler. “I’ll be completely happy when persons are coming to us asking us to become involved.”
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