Whereas Vitamix has not disclosed specifics on its media spend, Ostenkamp famous that the model is shifting towards a digitally-led advertising technique.
Comvergence estimates Vitamix’s 2024 media spend at $5 million, with 100% of the funds allotted to digital media.
“Our new partnership with Colle McVoy permits us to consolidate our media efforts and evolve our advertising combine towards digitally-led investments,” she mentioned.
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