What are a few of the targets you’re eager about?
Objectives of our upfront have at all times been to immerse the manufacturers and shoppers—and for them to know and stay and breathe what the Hispanic viewers, and uniqueness and the expansion alternatives, can deliver to their shoppers, deliver to their enterprise.
We’ve to beat the drum yr after yr. We are actually shut to twenty% of the inhabitants, and it’s rising. Given what is going on proper now within the market with some moments of uncertainty, development is unquestionably an space that shoppers are going to be specializing in. These investments that drive the most important affect. So I’m feeling actually good about the place we sit within the panorama as a result of each greenback that you simply put into our platforms is a large development alternative, and it’ll deliver ROI to their enterprise.
What are TelevisaUnivision’s priorities this yr heading into the upfront?
With this new overview of getting a chief content material officer throughout every little thing, you’re going to be seeing an enormous funding, much more funding into our primetime space and linear in addition to completely different alternatives and various kinds of content material inside ViX. We’re going to be doubling down and attempting to go in the direction of that youthful viewer and audiences in each the linear area and in ViX as effectively. Vix does lend itself to our youthful viewers, however we’re going to be sharing some attention-grabbing innovation that you will notice lends itself to that youthful technology.
Sports activities will at all times be a precedence for us. We’re the house of soccer. That isn’t altering. It’s beginning. It’s already begun this yr with us with Gold Cup. We did a cope with DAZN the place we’re doing Membership World Cup, and we’re promoting it at the side of them. They’ve the worldwide rights, and we’re serving to them with the U.S. facet of it. That’s main into the remainder of this yr and into 2026.
However the huge factor that you simply’re going to listen to us speak about is our new music technique. And to me, what we’re going to be unveiling, you’re going to listen to lots about.
How do you are feeling about present market circumstances and the way tariffs may affect spending within the upfront season?
Once more, it’s extra moments of uncertainty. There’s a bit of little bit of the unknown. Daily is one thing new. However many people have gone via this. There’s positively been uncertainty inside our enterprise earlier than. I’m not saying something like this, however Covid-19 was new to us. We’ve been via recessions earlier than. To me, the moments of uncertainty at all times result in extra give attention to investments the place shoppers want to drive the most important affect.
Nobody goes to cut back within the areas which can be driving development with their viewers. They’re going to search for flexibility, they usually’re most likely going to have to determine what their priorities are, however their priorities will at all times be, “How do I drive development in my enterprise to make this yr and future years?” The Hispanic viewers is a large development alternative, so I’m feeling assured about it.
