Learn was bullish that tariff uncertainty had not but upended consumer spend. He stated that shoppers had discovered from occasions resembling Covid-19 lockdowns and the Ukraine battle and had been higher ready to deal with macroeconomic shifts.
“There’s nothing we’re not used to coping with, and shoppers have discovered methods to prioritize their spending, they see [advertising]—to some extent—as a price within the brief time period and [an] funding in the long run.”
Key Quote
“Whereas WPP just isn’t itself instantly affected by tariffs, they are going to affect numerous our shoppers in addition to the broader economic system,” stated Learn.
“At this level, we’ve got not seen any important change in consumer spending, and we reiterate our full-year steerage, which already mirrored a difficult surroundings. As ever, we stay agile and vigilant and can proceed to be disciplined on how we’re managing our price base.”
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