Armis Vice President of Company Communications, Rebecca Cradick, joins the Radically Clear podcast to discover what it means to guide in right now’s complicated B2B advertising and marketing setting, the place strains between possession are sometimes blurred, expectations are excessive, and why gratitude simply is perhaps your strongest device.

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Episode abstract

On this episode, Rebecca will get radically clear about what it actually means to guide in B2B advertising and marketing right now. From the usually ignored influence of expressing gratitude to the individuals in your group to the strain of juggling multi-functional roles, Rebecca shares a uncooked and sensible take a look at trendy B2B advertising and marketing management.

All through the present, she opens up in regards to the battle many leaders face: tips on how to stand out and drive enterprise influence when the whole panorama is evolving quicker than we are able to sustain. With advertising and marketing capabilities overlapping, expertise stretched skinny, and management expectations rising, it’s not about having a job description; it’s about navigating (and mastering!) the grey.

Rebecca additionally makes a robust case for human connection in enterprise, reminding us {that a} easy “thanks” isn’t simply good; as a modern-day chief, it’s vital for constructing tradition, belief, and provoking extraordinary efficiency.

Scorching Subjects

  • Management within the grey – Trendy B2B advertising and marketing leaders are not confined to 1 lane. Rebecca explains how right now’s actuality calls for multitasking throughout technique, storytelling, operations, and morale, typically with fewer assets and nil further headcount.
  • The mindshare disaster – In a world with 10-second consideration spans, Rebecca asks the massive query: How do you seize consideration, build trust, and differentiate your model whereas doing 5 jobs without delay?
  • Gratitude as a management technique – Overlook ROI (just for a second!) Rebecca champions the facility of claiming “thanks” and why this underrated behavior may very well be your secret weapon for group resilience and long-term success.

Meet Rebecca

Presently serving as Armis Vice President of Company Communications, Rebecca Cradick is a seasoned world communications chief, award-winning company storyteller, and host of the Armis Unhealthy Actors Podcast. With 25+ years of expertise, she has a confirmed observe document in shaping and executing high-impact communications methods that drive model consciousness, govt visibility, and stakeholder engagement.

Her profession spans management roles at NYSE and NASDAQ-listed firms, VC-backed scale-ups, PE-owned companies, and privately held organisations in cybersecurity, expertise, telecommunications, shopper industries, and the general public sector. She has pushed media and analyst affect, company profiling and alter administration communications, serving to organisations scale their repute and market presence.

Rebecca has additionally held key communications roles at Forescout, Cloudera, and Canonical, shaping their world PR and analyst relations methods, and was acknowledged with the 2022 Cyber Safety World Excellence Gold Award for “Communications Initiative of the 12 months.”

Her ardour lies in crafting compelling narratives that elevate company reputations, place executives as thought leaders, and drive significant business conversations, and is concentrated on supporting the subsequent technology of communication leaders, particularly girls in STEM.


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