Moonbug Leisure-owned CoComelon is launching its first model marketing campaign for the favored TV present.
Moonbug Leisure’s CoComelon, identified for its nursery rhymes, is among the largest kids’s exhibits as we speak. As of Could 2024, it was the third most-subscribed and second most-viewed channel on YouTube. All eight seasons of the present additionally appeared in Netflix’s prime 100 exhibits of 2024, Deadline reported.
The marketing campaign, titled “CoComelon Can Assist,” consists of an advert and a collection of initiatives centered on helping mother and father and caregivers throughout the U.S. The 60-second spot incorporates a montage of various mother and father singing CoComelon songs to navigate every day routines with their kids like, “that is the best way we placed on our garments,” or milestones comparable to going to the potty “like the large children do!”
Katelynn Heil, head of brand name advertising and franchise technique at Moonbug Leisure, stated the objective of the marketing campaign is to verify households really feel seen, supported, and celebrated so that they don’t really feel alone.
“With CoComelon Can Assist, we’re not simply spotlighting the content material, we’re honoring the mother and father who’re utilizing it in good, inventive methods,” Heil stated. “If this marketing campaign helps even one caregiver really feel a bit extra empowered, rather less judged, and a bit extra linked to a neighborhood of fogeys who’re all simply doing their finest, then we’ve accomplished our job.”
IRL assist and new content material
In keeping with the U.S. Surgeon Basic, 41% of fogeys really feel too burdened to perform most days, opening a possibility for Moonbug Leisure to achieve these mother and father. Heil stated the marketing campaign was born from insights that confirmed households incorporate CoComelon of their on a regular basis lives.
“We noticed that households weren’t simply watching, they have been relying on CoComelon to assist navigate a number of the trickiest parenting moments, like brushing enamel, potty coaching, and bedtime,” Heil stated. “Whether or not it’s utilizing the “Sure Sure Greens” track to get toddlers to strive inexperienced meals or taking part in “Boo Boo Tune” on repeat throughout a scraped knee second, CoComelon has turn into a instrument within the fashionable parenting toolkit.”
Heil added that she wished to focus the marketing campaign on mother and father and caregivers as a result of she believes they’re the true heroes behind the scenes.
“Whereas our CoComelon songs and exhibits are made for little ones, we all know it’s adults who’re turning to it as a instrument to make their day-to-day just a bit simpler,” Heil stated. “This marketing campaign is our approach of shining a lightweight on these on a regular basis efforts and saying: ‘We see you, we help you, and we’re right here to assist.’ ‘CoComelon Can Assist’ just isn’t about perfection—it’s about progress and assembly households the place they’re.”
