In wealth administration, precision isn’t non-obligatory. Atlas Fiduciary Financial,—based in 2020 and managing a $220M+ portfolio—has quickly turn into a trusted chief, providing fee-only, conflict-free steering to high-net-worth purchasers.
Nevertheless, because the agency scaled, their legacy CRM instruments couldn’t deal with the complexity of their monetary companies course of administration. They wanted a contemporary resolution that delivered course of automation in monetary companies and true monetary course of administration software program capabilities.
Why didn’t CRMs work to your wants?
“We realized we have been making an attempt to suit a sq. peg right into a spherical gap through the use of CRM instruments for workflows. We would have liked a greater system that might handle complexity whereas bettering effectivity.”
Problem: Outgrowing their CRM’s capabilities
Atlas Fiduciary Monetary as soon as relied on CRM software program like Wealthbox for consumer information and communication. Nevertheless, as consumer relationships multiplied, the restrictions grew to become clear:
Their greatest ache factors included:
- Inflexible workflows: The CRM’s fastened job flows couldn’t help multi-step, conditional monetary processes.
- Compliance dangers: Manually maintained audit trails have been time-consuming and error-prone.
- Handbook job monitoring: With out automated notifications, group members needed to log in day by day to examine pending duties, resulting in missed deadlines.
- Fragmented communication: Siloed particulars throughout platforms led to inconsistent consumer interactions.
- Workflow disruptions: Security measures like computerized account logouts disrupted job completion and lowered effectivity.
- Lack of integration: Instruments like electronic mail advertising, scheduling software program, and doc signing methods didn’t join, forcing guide information entry throughout a number of platforms.
Atlas wanted a Atlas wanted an answer that might streamline workflows, herald automation, and help compliance-friendly recordkeeping, all with out sacrificing flexibility.
Answer: Implementing Course of Avenue for scalable & automated workflow administration
After cautious analysis, Atlas Fiduciary Monetary selected Course of Avenue to overtake their operations. In contrast to conventional CRMs, Course of Avenue provided customizable workflow automation constructed for advanced monetary processes. It gave the group the flexibleness they wanted to design and execute processes with precision.
Right here’s how they solved key challenges with Course of Avenue:
1. Customized workflow improvement
- Atlas mapped out core processes—consumer onboarding, monetary plan improvement, and compliance duties.
- Utilizing Course of Avenue’s conditional logic, workflows are mechanically adjusted primarily based on consumer kind, making certain personalised and error-free execution.
- Duties dynamically appeared or have been hidden primarily based on consumer enter, preserving workflows clear and centered.
2. Enhanced job administration & collaboration
- Computerized job assignments and notifications changed guide monitoring.
- Each job got here with clear directions, embedded paperwork, and checklists to maintain execution constant.
- Their Florida and New Jersey places of work labored in sync, with out countless calls or guide follow-ups.
3. Automated information syncing for real-time workflow administration
- Course of Avenue related with Atlas’s current instruments via Zapier, automating information stream between their CRM, electronic mail advertising software program, and scheduling platforms.
- New consumer onboarding workflows mechanically populated CRM data and scheduled consumer calls in Workplace 365.
Outcomes: From 20% job errors to simply 2%—bettering consistency, compliance, & consumer belief
By switching to Course of Avenue, Atlas Fiduciary Monetary achieved important operational enhancements:
- ✅ Error discount: Activity errors dropped from ~20% to simply 2–3%.
- ✅ Time financial savings: Staff saved a median of three0 minutes per day (2.5 hours per week), permitting them to focus extra on consumer relationships.
- ✅ Workflow consistency: Each course of was formalized with structured checklists, stopping missed steps.
- ✅ Higher collaboration: Actual-time workflow dashboards improved group coordination throughout places.
- ✅ Stronger compliance: Archived workflows created an computerized audit path, minimizing regulatory dangers.
Why did you search out a course of administration software like Course of Avenue?
“We realized issues have been falling by way of the cracks, so I researched options. I noticed Course of Avenue had the options we would have liked, and we’ve used it ever since.”
A Future-ready monetary workflow resolution
Wanting forward, Atlas plans to embed coaching movies into workflows, additional simplifying worker onboarding and reinforcing course of consistency. Course of Avenue’s adaptable options proceed to drive operational excellence and help their progress in a extremely regulated trade.
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