If Oracle secures the deal, it might acquire a foothold within the booming ecommerce house whereas reshaping its id past enterprise software program.
However a misstep in managing TikTok’s delicate steadiness of advertisers, creators, and customers might erode the app’s relevance—turning a promising acquisition into an costly miscalculation.
“Social media market is fleeting and you might want to all the time be within the zeitgeist,” Arslanian mentioned. “Entrenched incumbents like Oracle, and even Amazon, aren’t naturally positioned to amass and efficiently function TikTok, which thrives on fast-evolving content material.”
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