Klaviyo vs Salesforce Marketing Cloud: Detailed comparison for 2025

Klaviyo and Salesforce Advertising and marketing Cloud are well-liked choices for participating prospects by way of emails and SMS messages. Now that Klaviyo has rebranded to a B2C buyer relationship administration (CRM) system, there’s much more overlap between what each firms do.

Nonetheless, Klaviyo and Salesforce are nonetheless vastly completely different, even in areas the place they overlap like e-mail, SMS, and cellular push notifications. In a nutshell:

• Klaviyo is a more sensible choice for smaller companies on the lookout for ease of setup, ease of use, and clear pricing. 
• Klaviyo’s most important draw back in comparison with Salesforce is its restricted channel help (solely e-mail, SMS, and cellular push) and fewer instruments for advertising and marketing, service, and gross sales groups.
• Salesforce Advertising and marketing Cloud is a real enterprise-grade platform that provides flexibility, scalability, and integration alternatives. This makes it a more sensible choice for enterprise marketing groups on the lookout for an all-in-one resolution or to work extra intently with gross sales and repair groups.
• Salesforce Advertising and marketing Cloud is dearer and complicated to arrange and use than Klaviyo. It additionally depends on third-party system integrators relatively than in-house help groups.

On this information, we’ll discover the variations between Klaviyo and Salesforce intimately and the way they affect every platform’s use instances.

Moreover, we’ll focus on how Insider — our AI-native platform for individualized, omnichannel buyer experiences — compares to Klaviyo and Salesforce in classes like channel help, personalization capabilities, customer support, and extra.

Klaviyo vs Salesforce: Execs, cons, and use instances

Earlier than we dive in, be aware that we gained’t discover areas the place each platforms supply related functionalities, comparable to advertising and marketing automation for e-mail and SMS. As an alternative, we’ll focus primarily on their variations, so you’ll be able to perceive which platform is healthier for situations and companies.

Klaviyo execs: Person-friendly, confirmed, and rising advertising and marketing automation platform

Klaviyo is a number one e-mail advertising and marketing platform for eCommerce companies, particularly ones working within the Shopify ecosystem. It was based in 2012 and has stored a robust give attention to the eCommerce {industry} since then.

The corporate went public in 2023, after changing into the advisable e-mail resolution companion for Shopify Plus and buying Serviette (a software for constructing and deploying APIs).

Because of this, Klaviyo is an industry-standard resolution for e-mail and SMS advertising and marketing, providing intuitive message builders, templates, and an enormous neighborhood of customers, businesses, and builders specialised within the platform.  

The platform has additionally by no means stopped rising, including options like Cellular Push, Product Opinions, and a customer data platform (CDP). Briefly, Klaviyo has advanced into a whole B2C CRM with options for eCommerce advertising and marketing and repair groups.

That, along with its clear pricing, makes it a very good possibility for small companies and midsized firms on the lookout for a dependable platform that’s not as costly or complicated as Salesforce.

Klaviyo cons: Extra restricted than Salesforce and dearer than smaller rivals

Klaviyo doesn’t supply practically the identical breadth of options and channels that Salesforce does. 

For instance, groups can’t use Klaviyo to succeed in prospects by way of net push notifications, WhatsApp, or customized web site engagement. And whereas it has added new instruments to its arsenal, Klaviyo’s CDP and CRM choices are nonetheless restricted in comparison with established gamers in these classes, like Insider, Phase, Salesforce, or HubSpot.

Lastly, whereas it’s cheaper than Salesforce, Klaviyo can get fairly costly in comparison with different e-mail options like Omnisend or Mailchimp as a result of its pricing construction. Because of this, small groups are sometimes compelled to search for Klaviyo alternatives as their contacts lists develop.

Salesforce Advertising and marketing Cloud execs: True enterprise-grade platform for advertising and marketing, gross sales, and repair groups

Salesforce is without doubt one of the greatest tech firms on this planet. It was based again in 1999 with its flagship CRM merchandise and has acquired a plethora of merchandise centered on advertising and marketing, customer support, and gross sales use instances.

As we speak, Salesforce is an especially versatile platform, together with within the advertising and marketing area with instruments for:

• Information unification.
• Advertising and marketing analytics.
• Touchdown web page creation.
• E-mail and SMS advertising and marketing.
• Omnichannel journey orchestration.
• Personalization throughout completely different channels.
• Buyer loyalty.
• And extra.

Particularly, its email marketing tool is without doubt one of the most superior available on the market and presents extra versatility than Klaviyo. 

The Salesforce platform can also be constructed for dealing with the wants of enterprise architectures that deal with thousands and thousands of data. This makes it best for large organizations that work with giant datasets and wish scalability.

Lastly, Salesforce Advertising and marketing Cloud is the higher alternative for groups that use different Salesforce merchandise for his or her gross sales and repair groups and need to deploy the platform throughout your entire enterprise. 

For instance, many organizations use merchandise from Salesforce’s Advertising and marketing, Service, and Gross sales clouds together to maintain their information in a single ecosystem and simplify the administration of their tech stack.

Salesforce Advertising and marketing Cloud cons: Costly and reliant on technical help

Salesforce is well-known for its costly price ticket. That’s true for its CRM, in addition to the merchandise in its Advertising and marketing Cloud, making the platform unaffordable for small and (usually) midsized companies.

The pricing mannequin will also be complicated, as Salesforce costs additional for in-house buyer success, superior segmentation, and lots of different options. Many customers have said that these extra charges and costly plans are the most important draw back of working with Salesforce.

Salesforce doesn’t additionally present buyer help by way of in-house groups until you’re a big enterprise. As an alternative, they depend on third-party system integrators to assist prospects arrange and use the platform.

That’s why there’s a complete ecosystem of businesses and consultants constructed round Salesforce. Organizations should usually use their providers to arrange and handle Salesforce merchandise, which provides one other layer of complexity.The platform’s breadth of options and the need to make use of system integrators are the the explanation why Klaviyo ranks higher classes like ease of setup, use, and admin. 

Be taught extra: 5 Best Salesforce Marketing Cloud competitors and alternatives.

Insider: Strong different to Klaviyo and Salesforce

Insider is our AI-native omnichannel expertise and buyer engagement platform. 

It brings collectively 12+ channels, superior personalization and automation capabilities, and a best-in-class buyer help expertise. 

This makes it a great different to Klaviyo and Salesforce for midsized and enterprise groups trying to maximize their advertising and marketing spend and efforts.

Insider can also be a pacesetter by way of time-to-value, ease of setup, and ease of use. Because of this, it has been ranked as a high resolution by G2, Gartner, Forrester, and IDC throughout many classes that Klaviyo and Salesforce additionally take part in, like:

It’s also possible to see how customers rate Insider compared to Klaviyo and Salesforce below.

Leverage 12+ channels from one platform

Like we stated, Klaviyo doesn’t help messaging channels (in addition to SMS) nor does it allow you to leverage web site personalization to maximise conversion charges. Salesforce depends on integrations with third-party suppliers to ship net push notifications and WhatsApp messages.

Insider, alternatively, brings collectively 12+ channels beneath one roof — together with net, cellular, e-mail, push notifications, SMS, WhatsApp, Fb Messenger, social media and search adverts, and others.

Our platform additionally comes with an AI-powered buyer journey builder. 

This software permits you to deliver all channels collectively right into a cohesive buyer expertise by constructing, automating, managing, A/B testing, and optimizing campaigns with a easy drag-and-drop editor.

Plus, you will have entry to tons of confirmed templates for various channels and use instances that you may leverage with none coding.

The mix of broad channel entry and advertising and marketing automation capabilities make Insider a great resolution for consolidating your martech stack. 

Moreover eradicating information silos, this course of makes your groups extra productive, streamlines workflows, and saves sources, as they don’t should always bounce between completely different options when creating and analyzing campaigns.For instance, one eCommerce company managed to generate an ROI upwards of 100x by constructing customized experiences throughout net, app, push notifications, and e-mail with our platform.

Use superior personalization to maximise engagement and conversions

Insider’s personalization engine permits you to tailor your content material, messaging, and product suggestions throughout all buyer touchpoints. Because of this, you’ll be able to ship related info and promotions to every buyer primarily based on their wants, preferences, and pursuits.

Listed below are some examples of how our prospects use Insider to create individualized buyer experiences:

• Product suggestions: Our platform permits you to make use of a wide range of product advice methods, like high sellers, regularly seen objects, merchandise usually bought collectively, and lots of extra. Chow Sang Sang used this strategy to indicate related merchandise to every web site customer, leading to a ten.5% uplift in conversions.

• Class personalization: Our Class Optimizer robotically adjustments your website’s classes relying on the customer them, which is important for giant websites with complicated navigation. Adidas used category optimization to extend their cellular conversion charges by 50.3%.

• E-mail advertising and marketing campaigns: You should use Insider to ship product suggestions throughout e-mail. Plus, you’ll be able to construct all kinds of automated e-mail campaigns, in addition to leverage AMP emails to create interactive experiences for recipients. Remix used Insider’s email automation capabilities to extend first purchases by 104%.

• Messaging channel personalization: Insider natively helps messaging channels like SMS, WhatsApp, Fb Messenger, and LINE. You possibly can ship customized reminders, value drop alerts, cart restoration prompts, and lots of different high-impact messages. Picniq used Insider to diversify its communications across WhatsApp, resulting in an 80% open charge and 5x ROI.

For a deeper dive into how you should utilize Insider to personalize your entire buyer expertise, try our guide to achieving personalization at scale.

Unify your buyer information and perceive your entire buyer journey

Insider’s means to ship customized and efficient advertising and marketing messages is made doable by our platform’s means to unify, analyze, and activate buyer information. Due to our built-in enterprise CDP, Insider can;

• Mixture buyer information from any on-line and offline sources, together with CRMs, CMSs, analytics software program, customer support platforms, PoS gadgets, APIs, and lots of others.
• Mechanically creates correct, 360-degree views of every buyer. These profiles comprise all the main points you might want to run data-driven advertising and marketing campaigns, together with prospects’ areas, contact info, channel reachability, chance to buy or interact on a channel, and way more.

Notice: Click here to learn more about Insider’s data management capabilities.

Lastly, like Klaviyo and Salesforce, Insider can combine and share information with completely different sorts of options. Our platform has 100+ plug-and-play integrations for options throughout 20+ classes, together with:

• CRMs like Salesforce, Pipedrive, HubSpot, and Microsoft Dynamics CRM.
• Analytics and attribution platforms like Mixpanel, Amplitude, and AppsFlyer.
• Level options like Mailchimp, ActiveCampaign, and Fixed Contact.
• Advertising and marketing automation instruments like Pardot, Keap, and Marketo.
• And lots of others.

Plus, our versatile API can be utilized to connect with different methods and plug Insider seamlessly into your present infrastructure and workflows.

For instance, say your group depends on Salesforce’s CRM or Commerce Cloud. You possibly can simply join these instruments with our platform to make sure invaluable information is at all times shared throughout your group and can be utilized to ship customized experiences in actual time.

Work with best-in-class international buyer help groups

Klaviyo and Salesforce each have some gaps within the buyer help division. Klaviyo has been recognized for its inconsistent help high quality in some areas whereas Salesforce depends on third-party system integrators which may end up in suboptimal customer support.

On the identical time, establishing, managing, and optimizing an omnichannel advertising and marketing program is an enormous endeavor. A great buyer help crew can drastically cut back the effort and time required to get outcomes.

That’s why we’ve centered on constructing the very best buyer help groups for Insider. 

As an enterprise-grade resolution supplier with over 1000 workers in 26 workplaces throughout six continents, we ship quick, high-quality help no matter your location. Plus, all our groups are educated in-house, so that you don’t should depend on businesses or system integrators.

Our dedication to offering the very best buyer help has led to prospects rating Insider as the highest resolution supplier in classes like ease of use, ease of setup, and help high quality, compared to other major solutions (not simply Klaviyo and Salesforce).

Listed below are a couple of areas the place our consultants may help you obtain your enterprise objectives quicker and extra effectively:

• Setup and implementation. Our consultants will make sure you contain the fitting business and technical stakeholders, deliver collectively the fitting buyer information in your objectives, combine with different elements of the advertising and marketing stack, and way more. This comes at no additional setup price to your enterprise.
• Buyer journey migration. If you have already got buyer journeys created in Klaviyo, Salesforce, or one other resolution, our crew will migrate them to our buyer journey builder for you.
• Platform utilization. Our crew will guarantee you understand precisely which Insider instruments you want and how one can make the most of them correctly. They’ll additionally take a look at your web site and analytics information to offer you concepts for implementing advertising and marketing methods that may drive fast outcomes.

Maximize your advertising and marketing spend and efforts with Insider

Insider may help you overcome Klaviyo’s limitations with out coping with Salesforce’s costly pricing and lack of in-house help.

Our platform offers you entry to 12+ channels, superior personalization, and an AI-powered customer journey builder for creating constant omnichannel experiences — all from one place. It’s additionally an undisputed chief in classes like buyer help high quality, ease of setup, time-to-value, and ease of use.

Briefly, Insider may help you:

• Take advantage of out of your advertising and marketing efforts and funds.
• Work with skilled in-house help groups that guarantee quick deployment and straightforward platform administration.
• Enhance key enterprise metrics like conversion charges, income, acquisition prices common order worth (AOV), and buyer lifetime worth (CLTV).
• Use superior web site personalization to maximise conversion charges by tailoring content material, messaging, and product suggestions to every person’s preferences.
• Entry easy-to-use instruments for constructing and automating campaigns throughout all channels, together with on-site, email, SMS, WhatsApp, push notifications, and extra.
• Unlock the complete energy of AI to foretell buyer behaviors, ship customized product suggestions, have unstructured two-way conversations with prospects, and work extra effectively.
• Entry a library of simply customizable templates for any channel or use case.

Click here to book a demo with our team and learn how Insider can help you reach your business goals.