Investing in Our AI-Powered Future With Jeffrey Katzenberg and Justin Wexler of WndrCo

[20:10] AI Is Lastly Cracking Advertising and marketing’s Greatest Thriller: Model Attribution — For many years, model advertising and marketing’s impression was exhausting to measure—till now. AI-powered attribution fashions, like these from WndrCo portfolio firm Alembic, are turning model spend right into a science. By monitoring full-funnel efficiency throughout channels, AI is revealing precisely which advertising and marketing investments drive long-term enterprise impression—giving CMOs unprecedented readability and management over their budgets.

[23:51] The Key to Success? Exceeding Expectations — For Jeffrey and Justin, success comes down to at least one rule: overdeliver. Whether or not constructing DreamWorks, scaling billion-dollar startups, or figuring out the subsequent disruptive funding, they’ve realized that going past what’s anticipated builds belief, creates alternative, and units leaders aside. This mindset has fueled Wexler’s rise in enterprise capital—proving that exceeding expectations isn’t only a behavior; it’s a aggressive benefit.

[36:51] By no means Let Your Recollections Be Higher Than Your Goals — Some leaders dwell on previous successes; Jeffrey and Justin concentrate on the longer term. Katzenberg constructed Hollywood powerhouses. Wexler is shaping AI’s subsequent frontier. However neither is resting on previous wins. Their philosophy? Keep hungry for what’s subsequent, push boundaries, and by no means let yesterday’s success outshine tomorrow’s potential. Whether or not main a media revolution or backing the subsequent billion-dollar firm, one of the best alternatives all the time lie forward—for these daring sufficient to chase them.