OPMG, VML Named Leaders in Forrester Wave Marketing Creative and Content Services Report

Mum or dad firm Omnicom Group identified that OPMG earned the best attainable scores in artistic and content material manufacturing, artistic commerce, influencer advertising, accomplice ecosystem, efficiency artistic, pricing flexibility and transparency, and expertise technique standards.

“Prospects level to OPMG’s Crucial Mass company as a pocket of creativity and credit score OPMG’s advertising sciences for powering related execution throughout channels,” the report famous.

“As an organization deeply dedicated to driving significant outcomes for our shoppers, we imagine Omnicom’s robust efficiency on the Forrester Wave is a mirrored image of our relentless give attention to innovation, collaboration, and delivering best-in-class options at each step of the client journey,” Omnicom chairman and CEO John Wren mentioned in an announcement.

VML

Forrester credited VML with the strongest present providing among the many companies it studied. “Its digital, know-how, and inventive energy shines in its main artistic commerce, influencer advertising, and model promoting providers,” the report learn.

The analysis agency additionally gave VML the highest grade for innovation, saying that it leveraged dad or mum firm WPP’s Open advertising working system to develop proprietary artistic applied sciences like Residing Commerce and Model Asset Valuator.

Lastly, on buyer suggestions, Forrester wrote, “Prospects laud VML for sensible technique and creativity, citing how the company politely pushes shoppers out of their consolation zones.”

Conclusion

“To handle customers’ emotional, useful, and transactional wants, manufacturers want a artistic course of powered by intelligence and enabled by algorithms,” Forrester wrote. “Viewers knowledge, content material, digital shelf, channel intelligence, common taxonomy, and atomic-level artistic belongings are actually foundational for creating and producing persuasive advertising campaigns. Algorithmic expressions of selling creativity have rapidly grow to be the brand new customary for artistic improvement and supply.”