Omnicom Precision Marketing Group and VML have been named as the 2 leaders in The Forrester Wave: Advertising Artistic and Content material Providers, Q1 2025 report, launched Wednesday by Forrester Analysis.

Forrester evaluated 10 advertising artistic and content material providers suppliers based mostly on their present choices, methods, and buyer suggestions, and people firms have been damaged down into three classes by ranking rating: leaders, robust performers, and contenders.

Robust performers within the new report have been Dentsu Creative, McCann, Accenture, Omnicom Advertising Group, and Ogilvy, whereas the contenders have been Monks, Publicis Worldwide, and Havas.

Omnicom Precision Advertising Group

For OPMG, Forrester mentioned in its overview of the company’s present choices that its ivirtual manufacturing mannequin, ArtBot asset administration, Maistro content material intelligence, and iOp AI-powered workflow routines allow it to excel in artistic and content material manufacturing. In the meantime, its intelligence, model security, use of digital shelf knowledge, and data-driven artistic improvement “gas superior capabilities for efficiency artistic, artistic commerce, and influencer advertising providers.”

On the technique aspect, Forrester referred to as out OPMG’s end-to-end content material know-how and proprietary Canvas method, including that its pricing displays a progressive method that focuses on outcomes-based remuneration and software-as-a-service pricing, and the company boasts the biggest worker studying funding, low attrition, and the best worker satisfaction in its examine.