The lawsuit resulted within the shutdown of the WFA’s Global Alliance for Responsible Media.
Unilever was removed from the lawsuit final October after agreeing to proceed its partnership with X, however Abbott Laboratories, Colgate-Palmolive, Lego, Nestlé, Pinterest, Shell Worldwide, and Tyson Meals have been added to the checklist of defendants.
Nevertheless, following Trump’s victory within the presidential election final November, some giant advertisers began resuming advertising activity on X, together with Comcast, Disney, IBM, Lionsgate Leisure, and Warner Bros. Discovery.
And main manufacturers resembling Amazon, Apple, and Verizon have adopted go well with so far in 2025.
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