New partnership permits deterministic focusing on with out third-party cookies throughout European markets.
The promoting expertise sector marked a big growth on February 12, 2025, as Utiq announced its partnership with Onetag to advance privacy-compliant promoting capabilities within the European market. The collaboration integrates Utiq’s Telco-powered Genuine Audiences into Onetag’s Good Curation platform.
In response to Will Harmer, Utiq’s Chief Product Officer, the combination permits advertisers to leverage deterministic focusing on with out counting on third-party cookies or fingerprinting methods. The partnership goals to deal with the rising want for privacy-compliant options in digital promoting, significantly in cookieless environments akin to Safari and Firefox.
The technical implementation combines Utiq’s first-party identifier with Onetag’s Good Curation platform. This integration permits superior frequency capping capabilities and helps the onboarding of advertiser and writer information for retargeting and viewers exclusion functionalities.
Filippo Gramigna, co-CEO at Onetag, emphasised the partnership’s deal with sustaining consumer privateness whereas enabling scalable focusing on. The collaboration builds upon Onetag’s evolution since 2015, when it started as a DSP accomplice to main promoting teams together with Dentsu, Publicis, Omnicom, GroupM, and Havas in Italy.
Utiq expands to Italy
Utiq addresses the growing demand for compliant, privacy-conscious advertising solutions. Powered by secure and encrypted data, Utiq empowers brands and publishers to deliver relevant, ad-funded experiences while upholding the highest consumer privacy standards.
Utiq’s market presence has expanded considerably since its launch in mid-2023. The corporate has achieved operational availability in Germany, Austria, France, and Spain, with deliberate expansions to the UK and Italy. The service creates encrypted addressability by scaled, deterministic strategies, specializing in customers who’ve explicitly supplied consent for advertising and marketing functions.
The mixing offers advertisers with particular technical capabilities:
- Deterministic attain in cookieless environments
- Superior frequency capping functionalities
- Retargeting capabilities with out third-party cookies
- Viewers exclusion options
- Actual-time consent sign matching
Onetag’s platform structure combines with their International Trade infrastructure to reinforce scale and measurement capabilities. The system makes use of a proprietary semantic engine for contextual focusing on, working by a information graph that processes web page content material which means fairly than relying solely on key phrases.
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