“You be taught probably the most if you’re uncomfortable,” she stated. “I’m uncomfortable after I don’t know one thing, however I wish to push by way of that as a result of I imagine in myself to have the ability to overcome it.”

Sarah Hofstetter served as CEO of digital company 360i and president of data and analytics big Comscore earlier than becoming a member of Profitero as president in 2020. Hofstetter can also be the co-host of ADWEEK’s Brave Commerce Podcast and a member of Campbell Soup Firm’s board of administrators.

“Management isn’t about being fearless or flawless; it’s about embracing vulnerability, proudly owning strengths, and pushing previous doubt,” Hofstetter stated when requested about how she, as a feminine govt and function mannequin, has challenged the company establishment. “Girls don’t should be superheroes to be badasses—we want areas to be taught, develop, and elevate one another up,” she stated.


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