She Runs It Recognizes Three Women Executives for Their Leadership, Performance, and Pluck

Earlier as we speak, nonprofit She Runs It unveiled its 62^nd annual Girls of the Yr, three executives who embody She Runs It’s mission and esprit de corps.

The 2025 honorees are Alicia Tillman, CMO of Delta Air Traces; Sarah Hofstetter, president of ecommerce analytics platform Profitero; and Katie Williams, america CMO for the British client well being model Haleon.

Chosen for his or her enterprise acumen, service as mentors, and consistency in difficult conventions, the three laureates “have finished as a lot for his or her firms as they’ve for his or her communities, their groups, and the business,” She Runs It president and CEO Lynn Branigan stated in a ready assertion.

In line with McKinsey knowledge, girls occupy solely 29% of C-suite posts as we speak. Traditionally, the advertising and marketing division has been an remoted island of progress for girls, who now maintain over half of CMO posts in line with 2024’s CMO Strikes report. However turnover stays excessive, range is low and ladies are nonetheless underrepresented in lots of sectors. As McKinsey’s authors conclude, on the subject of gender parity in all govt roles, “there’s nonetheless vital work to do.”

Since 1912, She Runs It (based because the League of Promoting Girls) has been doing that work, pledging “to pave the way in which for extra girls of each id, ethnicity, and background to steer at each stage of her profession.”

Acknowledged for her “inform it like it’s” management model, Katie Williams honed her advertising and marketing and management expertise throughout twenty years at client packaged items giants Procter & Gamble, Kraft Meals, and Mondelēz Worldwide. At Haleon, she presides over a $5 billion portfolio of category-leading well being manufacturers together with Advil, Centrum, and Tums.

Along with an MBA, Williams holds a bachelor’s diploma in neurobiology—a information base she attracts from habitually in her present publish.

“Most entrepreneurs like to dive deep into perception and join with shoppers,” Williams instructed ADWEEK in 2023. “Bringing trusted science to life in a method that additionally connects with shoppers is the differentiating issue.”

A veteran of American Categorical and software program and enterprise AI firm SAP, Alicia Tillman heads up Delta Air Traces’ artistic providers, community-based initiatives, and general model technique. In conversation with ADWEEK’s chief model and group officer Jenny Rooney on the Client Electronics Present final month, Tillman spoke candidly in regards to the challenges of rising right into a advertising and marketing management function.