Tubi is making film magic for manufacturers.

Throughout the Tremendous Bowl, Fox’s ad-supported streaming service debuted a Tubi Films marketing campaign for e.l.f cosmetics, NERDS, and Poppi, which hijacked the model’s spots and reinterpreted them into movie trailers that aired solely on Tubi.

In line with Tubi, the artistic trailers—which have been developed in partnership with Mischief @ No Fastened Tackle—replicate the streamer’s content material technique that goes towards the monoculture and celebrates fandoms.

If followers ask for extra, it’ll develop these trailers into precise Tubi Originals.

“We’ve seen Tubi followers on social media reply to unbelievable moments with — ‘that ought to be a Tubi film.’ Bringing that meme to life is what impressed this marketing campaign,” Nicole Parlapiano, Tubi CMO, mentioned in a press release. “We needed to point out entrepreneurs that we imply enterprise and our artistic breaks via with our large, engaged viewers on our platform.”

“Whether or not it’s partnering on artistic for a marketing campaign on Tubi, making a bespoke integration right into a Tubi Unique, or taking up the platform with in-app branding—Tubi is within the enterprise of making entertaining, streaming-first model moments,” she continued. 

The primary trailer that debuted was for e.l.f Cosmetics, adopted the model’s “e.l.f. von zehn” hero spot. On this film trailer, viewers are immersed into a special and darkish aspect of lab scientist, Klaus (performed Christopher Kouros) and the scientific methodology to his insanity.

Launched earlier this month, “e.l.f. von zehn” is a worldwide consciousness marketing campaign that places actual product evaluations for Energy Grip Primer, Halo Glow, and different e.l.f. favorites via “outrageously literal and significantly humorous” lab checks to earn e.l.f. von zehn (11/10) scores. 

Along with the film trailer, e.l.f. is the primary model sponsoring Tubi’s new shoppable expertise, which allowed viewers to buy their e.l.f. favorites instantly on shop.tubi.tv with out disrupting their viewing expertise through the sport.

“Tubi’s and e.l.f.’s aligned objectives to democratize entry and serve the underserved made coming collectively for the Huge Recreation an apparent selection. Collectively, we’re disrupting an enormous cultural dialog,” Laurie Lam, e.l.f. Magnificence’s chief model officer, mentioned. “E.l.f. is not any stranger to creating noise on the Huge Recreation. This 12 months, we’re exhibiting up in an sudden technique to disrupt norms, form tradition and join communities with absurdly entertaining content material.”