The Tremendous Bowl is nice, however we are able to’t all be winners. Simply ask the Kansas Metropolis Chiefs.

And that goes with the advertisers as properly. A variety of adverts fall flat, and tomorrow, we’re going to have some exhausting metrics that present definitively which adverts had been winners and which adverts had been losers.

However for now, you’ll get the opinions of ADWEEK staffers. So after posting the best ads of Tremendous Bowl 59, listed below are the losers in alphabetical order… at the very least, as we see it.

Bud Mild

Since its 2023 boycott, Bud Mild has targeted much less on advertising to all and extra on its “goal” viewers (see: sports-loving males), mentioned our model editor Rebecca Stewart. “The casting and plot of its Tremendous Bowl 59 marketing campaign (comic Shane Gillis, musician Publish Malone, and quarterback Peyton Manning rescue a ‘lame’ get together with beer and meat) sees the brewer play it secure as soon as extra.”

I additionally was aggravated at how uninspired this advert was. That’s not essentially a deal-breaker. The advert for Bud Mild’s sister firm Budweiser additionally fell again on the standard tropes (animals, jokes), nevertheless it did successfully hit the nostalgia buttons. 

The Bud Mild advert didn’t appear to hit something.

Espresso-Mate

Weirdness for weirdness’ sake might be an efficient instrument for getting individuals to recollect an advert. However not all the time for the most effective causes.

“Espresso-Mate tried to be bizarre however ended up simply grossing me out,” mentioned our inventive editor Brittaney Kiefer. “And I needed extra from Shania Twain’s position.”

Our TV reporter Saleah Blancafor agreed. “Have little question: Shania Twain continues to be the one, however possibly being a part of this advert isn’t it,” she wrote in her pan of the ad.

Creatives we polled, nevertheless, were a little more sympathetic.

Basis to Fight Antisemitism

It’s exhausting to consider an advert about combating in opposition to antisemitism would make it on the worst-of checklist, however the execution right here actually missed the mark, with Snoop Dogg and Tom Brady screaming at one another actually diluting its message.