Come Close to’s “He Will get Us” marketing campaign: “What Is Greatness?”
The advert: “He Will get Us,” a marketing campaign run by Christian nonprofit Come Close to, debuted on the Tremendous Bowl in 2023. For its third 12 months in a row, the group dropped down from two advertisements to only one. This 12 months’s advert starred among the people who Come Close to has been working with in New Orleans because it started assembly with native teams two months in the past.
The format of the 60-second “What Is Greatness?” advert was acquainted to those that’ve seen earlier advertisements from “He Will get Us.” First, it poses a query, after which flashes by way of a collection of nonetheless photographs that show the response they need folks to ruminate on.
The way it aimed to the touch hearts: The Tremendous Bowl 59 advert aimed to equate easy, quiet acts of kindness with Jesus’ instance of greatness. That features issues like donating organs, caring for strangers, supporting immigrants, or caring for folks experiencing homelessness. The soundtrack, a Johnny Money cowl of Depeche Mode’s “Private Jesus,” added to the emotive vibe.
Google Pixel: “Dream Job”
The advert: Google’s first Tremendous Bowl advert of the 2025 recreation starred its Pixel smartphone. In it, a person appears to be answering mock interview questions for a possible job. After initially hesitating over a query about his most important job, he describes his experience as a father—however utilizing company language. On the finish, he begins an actual job interview, thanks partly to Google Pixel’s Gemini AI options.
The way it aimed to the touch hearts: Enjoying on parenthood-related themes is a reasonably protected wager given there are about 63 million dad and mom within the U.S., in line with the final census, although that quantity goes down (it was 66 million in 2010).
And whereas Google’s no stranger to heartwarming spots, this one most likely labored higher on dad and mom than it did on all people else.
Rocket: “Personal the Dream”
The advert: The mortgage firm Rocket has gone for laughs previously, however this 12 months took a extra severe tone. It exhibits scene after scene of households having fun with intimate moments of their properties or transferring into them. A canopy of “Take Me House, Nation Roads” performs within the background, and the spot ends with a play for unity, saying that “everybody deserves their shot on the American dream.”
