Super Bowl ads are created to make us chortle, drool, scratch our heads, and yearn for our youth. However among the most memorable ones are those that tug on our heartstrings.

Budweiser’s puppies and horses; that tear-jerker from The Farmer’s Dog (no less than for canine homeowners); or Toyota’s 2021 spot starring Paralympic swimmer Jessica Lengthy, for instance. 

Whereas the ads that ran throughout Tremendous Bowl 2025 principally went for laughs, there have been a number of designed to get some deeper emotions stirring within the hearts of viewers. 

Listed below are all of the tear-jerkers—or no less than those who tried to be—from Tremendous Bowl 59.

Dove: “Preserve Her Assured”

The advert: Dove’s Super Bowl spot continues a theme that the Unilever-owned private care model kicked off again in 2004 with its “Marketing campaign for Actual Magnificence.” 

In “Keep Her Confident,” a younger woman smiling vastly runs down the sidewalk. “At 3, these legs are unstoppable,” flashes throughout the display screen, adopted by the looming, “At 14, she’ll suppose they’re insufferable.”

The way it aimed to the touch hearts: Half of ladies who drop out of sports activities say it’s due to low physique confidence, in line with Dove. The decision to motion is for everybody to “change the best way we discuss to ladies.”  

Lay’s: “The Little Farmer”

The advert: A younger woman lives on a potato farm. When a potato falls off a truck, she crops it within the floor, waters it, and protects it from storms till it turns into a potato plant. She then harvests her potato, and contributes it to the subsequent large potato harvest. 

The way it aimed to the touch hearts: It’s a play for American-grown agriculture—however it wasn’t the unique plan. 

Lay’s initially meant to air an advert highlighting the Canadian favourite All Dressed taste, however swapped it out for a extra U.S.-centric message. The model claimed it didn’t have something to do with declining U.S.-Canadian relations after President Donald Trump introduced tariffs in opposition to the nation’s northern neighbor.