NerdWallet
NerdWallet was easy, humorous, good and I walked away figuring out precisely that NerdWallet does. Humor was delicate and it was properly forged. I noticed that beluga throughout my numerous feeds!
-Haley Hunter, founder and CCO, Get together Land
In contrast to many adverts the place a celeb is featured solely to get a fame-halo on the model, NerdWallet allowed Kieren Culkin’s supply to take middle stage—and that stood out.
–Glen Scott, chief artistic officer, VML, Seattle
Dove
In a yr with a lot comedy that appeared off the mark, I cherished the intense message behind the newest iteration of Dove’s long-running marketing campaign. It’s a message primarily based on information delivered with a easy piece of movie, but it surely hits you proper within the feels.
–Matt McCain, founder, Seattle-based company DNA&STONE
Squarespace
Squarespace at all times finds a method to make a splash within the Tremendous Bowl, and this yr was no exception. With an amazing efficiency from Barry Keoghan, the industrial places the product entrance and middle in a hilariously intelligent means. From the second the primary laptop computer goes flying, it’s not possible to not benefit from the trip.
–André Toledo, chief artistic officer, David New York
Tubi
There’s oddity for oddity’s sake, after which there’s “Cowboy Head” by Tubi—an unforgettable advert that was equally mesmerizing and efficient. Good on Tubi for displaying us that straightforward, highly effective concepts can outperform lesser adverts that depend on celebrities to hold them.
–Mike Caguin, chief artistic officer at Betty, a Quad company
