Uber Eats
Uber Eats did a wonderful job delivering a industrial that blended humor and nostalgia, with good technique and sharp copywriting tailor-made to every superstar—and there have been a lot! Nevertheless it was Greta Gerwig’s completely timed remaining line that made it sensible to me. Total, I discovered it intelligent, sudden, and culturally tuned-in—that is the way you win the Tremendous Bowl advert sport.
–Thiago Cruz, CCO, Gray New York
I actually loved the Uber Eats advert. It took what everyone knows—that soccer is a sport, but in addition a enterprise —into conspiracy idea territory in a reasonably hilarious means. With the nods to athletes named after kitchen home equipment and arenas named after salads, they did an amazing job of making a world the place there’s an evil meals empire behind soccer.
–Victoria Jordan, common supervisor of branded content material and artistic, My Code
Liquid Dying
I haven’t stopped speaking about Liquid Dying’s “Drink on the Job,” spot. It was inappropriately humorous, a skinny line to stroll, and made me need to watch until the very finish.
–Ted Kohnen, CEO, Park & Battery
Easy concept, enjoyable, very properly executed. Pushing it so far as it could actually go and with out the necessity of celebrities.
–Mauricio Galvan, ECD, Madwell
Mountain Dew
The Mountain Dew spot with Seal as an precise seal was nice. The visible itself was arresting; everybody on the celebration I used to be at stopped their conversations and watched. It wasn’t simply “industrial humorous;” it was so dumb (I imply that in the absolute best means). If it popped up on my Instagram feed, I’d ship it to my buddies. My solely knock towards it was opening with that bearded spokesman man for no purpose. It might have been less complicated and higher if we merely opened on the Seal-seal and took in his wonderful efficiency for the complete 30 seconds.
–Eric Kallman, co-founder & chief artistic officer, Erich & Kallman
Mountain Dew’s spot that includes Seal (and seals) had me yell out loud, WTF! Seal’s face on a seal is certainly one thing I can’t unsee.
–Ted Kohnen, CEO, Park & Battery
