Glen Powell needs to present Super Bowl viewers all they’ll bear.

In Ram’s new Huge Sport industrial, Powell creates his personal model of Goldilocks and the Three Bears, driving numerous Ram vans whereas consuming dragons, leaping volcanoes, and racing precise bears. In fact, the entire advert is known as a story that “Uncle Glen” is studying to his niece and nephew (who simply occur to be performed by Powell’s real-life niece and nephew).

The one-minute advert, “Drive Your Personal Story,” is directed by David Leitch (Deadpool 2, John Wick), comes alongside company GSD&M, and focuses on the assorted choices accessible for each truck fanatic. So far as discovering a truck that’s “good,” Powell peruses the Ram Charger 1500, the brand new Ram 2500 Insurgent Heavy Responsibility, and the Ram 1500 RHO.

Ram’s industrial will air on the 2-minute mark within the first half, per the model.

See it right here:

Usually a mainstay of the Tremendous Bowl, automakers are taking a backseat in 2025. ADWEEK has confirmed that Stellantis is the lone automaker within the Huge Sport this yr, displaying advertisements for each Ram and Jeep.

“It was necessary to us to be on this yr’s Tremendous Bowl,” Olivier Francois, world CMO of Stellantis, advised ADWEEK. “Being the one automotive within the telecast with Jeep and Ram permits us to face out in yet another manner, present much more influence.”

Based on Francois, Ram was seeking to showcase its “energy of selection” for this yr’s Huge Sport, and the Goldilocks parody got here from a pitch from GSD&M, the company of report for the Dodge model.

“The wealth of Stellantis is the flexibility of our big range of iconic manufacturers to handle any buyer wants of their completely different life levels. A lot so, we’re a bit like Goldilocks,” Francois stated. “Our industrial acts as a metaphor by means of a traditional fable that’s deeply rooted in American tradition.”

Along with the Tremendous Bowl advert, Powell was additionally featured in Ram’s “The Calling” promoting marketing campaign in April 2024, in addition to Common Movies and Ram’s co-branded 2024 promoting marketing campaign for Twisters.

Powell, who stated he “spent a lot of the Twisters shoot in a Ram Truck,” added that the industrial was good for him as nicely.

“Being a part of this Tremendous Bowl spot appears like a pure continuation of my connection to a model that has already introduced me a lot pleasure behind the wheel. And to high all of it off, one in all my favourite filmmakers, the legendary David Leitch, introduced his signature model to create one thing really enjoyable and action-packed,” Powell stated in an announcement. “As if that wasn’t sufficient, I had the possibility to play Uncle Glen alongside my real-life niece and nephew, Gwen and Witt, a task that hit near dwelling in one of the simplest ways.”