Ratio Welcomes Lindsay Soergel as Chief Client Officer

Ratio, a number one advertising and marketing consultancy, is thrilled to announce Lindsay Soergel’s appointment as its first Chief Shopper Officer. A former shopper of Ratio’s, Soergel brings a wealth of expertise and a confirmed monitor document in expertise supply, enterprise technique, and shopper relationship administration.

Lindsay Soergel is a seasoned Product Technique & Go-To-Market (GTM) Government with over 20 years of expertise within the FinTech, e-commerce, and B2B2C SaaS sectors. Her spectacular govt and consulting profession spans companies starting from start-ups and rising expertise corporations like Headspace, Calendly, and Kasisto, to basic Fortune 500 manufacturers reminiscent of Deluxe, Equifax, and NCR. Lindsay is thought for main high-performing groups, delivering revolutionary expertise “firsts” to the market, and serving to companies to succeed by means of scale and transformation. Her skilled ardour – creating options that allow better monetary, bodily & social wellbeing – is a good match with our work at Ratio.

As Chief Shopper Officer at Ratio, Soergel will concentrate on constructing, nurturing, and rising deep shopper relationships whereas offering strategic go-to-market planning and advertising and marketing management throughout all of Ratio’s accounts. Reporting on to the CEO, she’s going to lead the company’s service supply course of, guaranteeing a company-wide understanding and take care of shoppers’ model positioning, distinctive worth propositions, and core market methods.

“I’m excited to hitch the Ratio staff and produce my expertise in product technique, advertising and marketing, and buyer expertise to assist drive the corporate’s progress and our shoppers’ success. I look ahead to working with the proficient staff at Ratio to proceed constructing robust shopper relationships and delivering distinctive service.”

Lindsay Soergel, Chief Shopper Officer at Ratio

In her new position, Soergel will spearhead enterprise improvement initiatives, kind and curate strategic alliance partnerships, and deepen shopper engagements by means of growth and renewals. She will likely be a key member of the management staff, modeling a customer-obsessed and growth-oriented tradition all through the group.

“Lindsay’s in depth expertise and confirmed success within the expertise and advertising and marketing sectors make her the proper match for this position. Her deep understanding of our shoppers’ wants and her dedication to constructing robust relationships will likely be invaluable as we proceed to develop and develop our providers.”

John Farkas, Chief Government Officer at Ratio

Soergel’s core competencies embody international B2B2C SaaS product and GTM methods, enterprise improvement, brand-building, storytelling, P&L management, buyer expertise design, cross-functional staff management, advertising and marketing and gross sales enablement, enterprise transformation, and numerous group design and efficiency optimization.

Ratio is assured that Lindsay Soergel’s appointment will convey large worth to the corporate and its shoppers, driving innovation, transformation, and progress.