Sheryl Sandberg named Fb Chief Working Officer

In 2008, Fb introduced Sheryl Sandberg as its new Chief Working Officer.

On the time, Sandberg was Google’s vp of worldwide on-line gross sales and operations, liable for on-line gross sales of its promoting and publishing merchandise. Sandberg joined Google in 2001.

Sandberg would be part of Fb on March 24, 2008 and be liable for serving to the corporate scale its operations and develop its presence globally.

Why the change?

“For me that’s a part of the joy,” Sandberg stated. “I’ve liked being a part of the method of serving to to construct Google. The chance to assist one other younger firm to develop into a worldwide chief is the chance of a lifetime.”

Sandberg would stay COO of Fb, later Meta, for 14 years. She introduced her departure in June 2022 and formally transitioned out of her COO function by August.

Learn all about it in Facebook’s New Chief Operating Officer, Ex-Google VP, Sandberg.

Additionally on at the present time

Google launches new Google Analytics 4 home page

2022: Google stated “the Residence web page surfaces data that’s related to you primarily based in your conduct in Analytics.” 

Google and Bing halt all ad sales in Russia

2022: The platforms already had suspended adverts from Russian state media. Because the battle in Ukraine intensified, they had been stopping all adverts from serving to Russia-based customers.

Microsoft Advertising’s Ad Creator extracts site images for use in ads

2022: Advert Creator and its built-in photograph editor may assist advertisers that didn’t have entry to a design staff save time.

Google My Business report shows how people found your business

2021: You can now see machine and platform breakdown in your Google My Enterprise efficiency experiences.

Google Ads mobile app adds custom and performance insights notifications

2021: The updates may assist advertisers maintain tabs on the metrics which can be necessary to them and notify them of great efficiency modifications.

Microsoft Bing updates search results interface to make it more visually immersive

2021: Microsoft Bing up to date recipe outcomes, similar-looking objects, expandable carousels, infographic panels and native solutions design.

Most local SEOs making at least $60,000

2020: Half of these responding to a survey stated they’d been working within the business for greater than a decade and 11% had been working in native website positioning for 20 years or extra.

Video: Ginny Marvin, our Editor-in-Chief, on the Periodic Tables of PPC

2020: Marvin additionally mentioned her profession, PPC versus website positioning, pure language in search and a few controversial matters in Google Adverts.

Google My Business boosts visibility of business offers in Google Posts

2019: Google allowed as much as 10 distinctive presents within the native itemizing carousel.

Google Ads API now out of beta, v0 will sunset April 30

2019: The production-ready v1 of the Google Adverts API was obtainable and prepared to be used.  

Google lobs invective at EU Copyright Directive

2019: Google’s SVP of World Affairs Kent Walker urged modifications in language forward of ratification.

Google Agrees To Complicated Worldwide “Right To Be Forgotten” Censorship Plan

2016: Google would guarantee these inside a rustic the place a RTBF request was granted couldn’t discover censored content material, no matter what Google version they used.

Google Posts is now experimenting with Business Cards in search results

2016: Experimental characteristic allowed native companies to advertise particular content material, which may very well be shared straight from the “card carousel.”

Google Adds 19 Animal Sounds To Search

2016: Trying to find [animal noises] would deliver up a carousel of animals with a speaker icon subsequent to every one to take heed to the sounds/noises that particular animal makes.

Google’s Candidate Cards Being Tested For Businesses?

2016: An area enterprise was noticed utilizing the equal of Candidate Playing cards so as to add content material straight into Google’s search outcomes.

Search In Pics: Google AMP, SMX & Androidify Station

2016: The newest photos exhibiting what folks eat on the search engine firms, how they play, who they meet, the place they communicate, what toys they’ve and extra.

How Google Made It A Little Harder To Reach From Outside The US

2015: Google stated the change was meant to assist native searchers, however did the Proper To Be Forgotten play a task?

Google Tests Search Results Listings Without Descriptions

2015: Google examined how searchers would react to not seeing a snippet description within the search outcomes.

Google Launches AdWords App For Android

2015: This was the primary time Google had launched a local app for monitoring and managing AdWords campaigns.

YP Launches New Local Search Marketplace For National Advertisers

2015: YP constructed ypSearch Market, a paid-search, bidded market that tapped into the corporate’s 80 million month-to-month customers.

Bing Saves, Search Bookmarking Feature, Now Public Beta

2014: The characteristic let searchers save URLs and searches to their private Bing/Microsoft account, with the intention to construct an index of their very own saved searches.

New Video Shows Microsoft “Assistant” Cortana In Action

2014: Cortana was meant to assist customers uncover and seek for data in addition to offering Google Now like personalization and “predictive search” capabilities.

Microsoft Says Goodbye To “Scroogled” Ad Campaign

2013: Microsoft’s “Scroogled” advert marketing campaign, which attacked Google over paid inclusion in purchasing and Gmail over privateness, was coming to an finish.

Google Test: Auto-Completing Search Queries

2011: This auto-completion was occurring on long-tail phrases the place Google Recommend had stopped giving strategies.

PPC Data On “Farmer” Shows Traffic Quality Improvement

2011:  Income-per-click was exhibiting a modest enchancment.

Google Shows Your Latest Tweet As Search Snippet … In 10 Seconds

2011: Google was exhibiting a consumer’s newest tweet because the snippet. It was even holding hyperlinks from the tweet energetic within the snippet.

Google Hotpot Places A Bet On Las Vegas

2011:  The corporate introduced a neighborhood advertising marketing campaign aimed toward upping utilization of Google Locations and Hotpot. Google gave away 10,000 free Las Vegas Monorail tickets.

Google Releases First AdWords API Upgrade Of 2011

2011: Options included the flexibility to run experiences throughout purchasers, higher filtering, improved geo-targeting, and the flexibility to deploy and measure “experiments,” or A/B cut up testing.

Google, Microsoft Cooperate To Invalidate Broad Online Mapping Patent

2011: Google and Microsoft joined forces to struggle a typical foe: a small firm in Texas that held a doubtlessly sweeping mapping patent.

Bing Travel & Kayak Announce Partnership

2011: The 2 journey serps introduced a proper partnership to offer searchers with extra complete outcomes.

Blekko Offers New Linkroll Widget & More Publisher Tools

2011: The Stay Hyperlink Roll was a widget that displayed a web site’s most up-to-date inbound hyperlinks “as they occur in realtime.”

CBS Buys Clicker Video Search Guide; Lanzone Becomes CBS Interactive Prez

2011: Clicker raised roughly $19 million from buyers.

Big Trends (Hint: Mobile) Emerging In Online Advertising’s Next Frontiers

2011: The idea of “native” as a significant technique to phase audiences was regularly turning into out of date.

Google Wants Feedback On Buzz

2010: Google was asking for consumer suggestions and concepts for its Google Buzz product, and had arrange an concepts discussion board utilizing Google Moderator.

How Wikipedia Turned PPC / Paid Search Into SEM

2010: How small modifications snowballed into a completely new that means. Associated: Does SEM = SEO + CPC Still Add Up?

Eye Tracking Study: Users Largely Blind To Real-Time Results In Search

2010: 73% had by no means heard of real-time outcomes earlier than collaborating this research.

Google Testing (Annoying) Expandable Ads

2009: Expandable adverts are these annoying banners/graphics that develop and canopy up the precise web page content material.

Google Spending Millions On Newspaper Ads To Notify Authors And Publishers Of Book Lawsuit Settlement

2009: Google deliberate to spend as much as $8 million on newspaper and print journal promoting to alert copyright holders concerning the settlement.

Google Health Makes It Easier To Share Medical Records

2009: Two new instruments would assist customers share their medical data with trusted mates, members of the family, or medical suppliers.

Google Shakes Things Up By Adding Earthquake OneBox

2009: Google added an Earthquake OneBox outcome for a search on [earthquake].

New Coupon & Deals Search Engine Launches

2009: entered an already crowded area of coupons/offers websites.

Google Tests Additional Search Box Within Search Results

2008: Google’s “Search Inside A Web site” search field characteristic.

Google: Not American’s Most Admired Company (But Almost)

2008: Google ranked at quantity 4 whereas Microsoft ranked at 16. Yahoo didn’t make the record.

Yahoo onePlace: Think Of It As MyYahoo For Mobile

2008: Yahoo introduced a brand new cellular utility referred to as “onePlace” that seemed to be a chic, extremely customizable cellular bookmarking system and RSS reader.

IAC Cuts 8% Of & Kills Search Engine

2008: was being refocused to construct out an engine that answered questions tailor-made to girls looking out on well being and leisure.

YADAC: Yet Another Debate About Cloaking Happens Again

2008: Some cloaking historical past plus an sincere plea to get previous this silly, silly difficulty.

From Search Advertising and marketing Expo (SMX)

Previous contributions from Search Engine Land’s Topic Matter Specialists (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.

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