When you level up, be it in relationships, profession, the health club or in any other case, it’s close to inconceivable to return to the best way issues have been. Tapping into new horizons could be a little scary, nevertheless it’s all the time value the additional push to find what we’re actually able to.

Main with the sensation of confidence that comes from taking that subsequent huge step ahead, Coca-Cola’s Smartwater has launched “Elevate How You Hydrate.” Created in partnership with VMLY&R, this marketing campaign is informing customers of the model’s new product SKU, Smartwater Alkaline With Antioxidant.

The launch contains two separate shorts, each operating 30 seconds in size. The hero movie options new ambassadors for the model, Peloton teacher Alex Toussaint, British Gold Medalist Bianca Williams and BMX athlete Nigel Sylvester.

Water, Solely Elevated

Exhibiting how the “elevated” style and boosted PH ranges of Smartwater Alkaline With Antioxidant helps sort out new challenges, this cinematic advert follows bottles of Smartwater exchanging arms of 1 famous person to the subsequent. Every athlete tosses a bottle to the subsequent by their respective actions, from BMXing to operating and past. The narrator reminds us to remain sensible by all the time carrying Smartwater.

The Feb. 28 launch is adopted by March 6’s launch by the extra comedic “Similar Child” that includes Pete Davidson within the position of narrator. Davidson begins the spot by explaining that he’s nonetheless your common child from Staten Island, solely a bit elevated now. Illustrating his level, he takes us on a fast stroll of his common actions. Davidson notes that he nonetheless loves going to the flicks, “solely elevated,” displaying himself on the middle of the highlight whereas attending a premiere.

Explaining the additional benefit of the brand new Smartwater, Davidson reminds us that that is nonetheless water; it simply has that little one thing additional to make it that a lot better. Realizing the ingenuity of the phrase, “elevate the way you hydrate,” he jokes that somebody ought to write it down.

“Elevate How You Hydrate” will run all through spring by way of conventional and digital promoting, together with TV, audio, social media, streaming companies and OOH parts.


Elevate How You Hydrate feat: Alex Toussaint, Bianca Williams and Nigel Sylvester:

Consumer: smartwater
Company: VMLY&R
Company contact: Steve Stewart: Director of Consumer Engement
Manufacturing firm: Reset – Henry Schofield
Editorial: cartel – Sophia Lou
Ending: Black Kite
Third-party signatory and co-producer: N/A, Non-union shot in Spain

Similar Child feat: Pete Davidson:

Consumer: smartwater
Company: VMLY&R
Company contact: Steve Stewart: Director of Consumer Engement
Manufacturing Firm: Smuggler – Randy Krallman
Editorial: Friendshop – Ben Suenaga
Ending: Parliament
Third-party signatory and co-producer: CMC

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