Ford said to be dropping AM radio in its 2024 Mustang

In short: Ford’s next-generation Mustang is ready to enter manufacturing later this month with some main modifications in tow, and never all of them are fascinating. Sources acquainted with the matter advised Ford Authority that the Blue Oval automaker is ditching AM radio within the upcoming 2024 Ford Mustang.

Final summer season, the publication stated Ford was eradicating AM radio from its 2023 F-150 Lightning because of interference with the EV’s drivetrain.

As The Drive highlights, EVs from a number of main automakers together with Audi, BMW, Tesla, Volvo and Porsche have already shed AM radio. Reps for BMW and Volvo advised the publication they do not embrace AM radio due to audio high quality issues associated to electromagnetic interference from their automobiles’ drivetrains.

That stated, loads of different automakers have and proceed to supply AM radio of their EVs with out challenge. Moreover, the 2024 Mustang is not an EV in order that concern is null and void.

Radio usually continues to be fairly fashionable. In response to a Nielsen Media Analysis report from 2021, extra People hearken to the radio (293 million) than use Fb (180 million) every week. What’s extra, the typical American grownup listens to 12.2 hours of radio per week.

AM radio consists largely of speak exhibits, sports activities broadcasts, information stories and emergency bulletins. It must also come as little shock that AM radio has the very best share of collective belief throughout all varieties of promoting channels together with tv, web sites and social media.

So, what’s actually happening?

Whereas there are no concrete solutions, there are many prospects that would – not less than, collectively – shed some gentle on the topic. Maybe we’re merely taking a look at a cost-cutting measure. With streaming as prevalent as it’s as of late, it’s doable that some automakers wish to save a buck by excluding a characteristic they assume most patrons may not even miss. Element shortages may additionally play into the choice.

Would you purchase a brand new car that did not include AM radio or is that this a non-issue for you?

Picture credit score: Driving by Samuele Errico Piccarini, On Air by Fringer Cat