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It’s an ongoing dilemma. Clients demand privateness and management over their information, however companies try for personalization to enhance buyer engagement and drive gross sales. The rise of first-party information may help stability each of those targets.

Be part of this reside webinar and listen to from OneTrust’s Consent and Choice Administration knowledgeable, who will share finest practices and actionable insights on leveraging first-party information to drive buyer engagement and gross sales whereas guaranteeing privateness and compliance.

Register right this moment for “Balance Privacy and Personalization with these First-Party Data Strategies,” offered by OneTrust.

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In regards to the creator

Cynthia Ramsaran

Cynthia Ramsaran is director of customized content material at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over 20 years of editorial/content material advertising expertise, Cynthia’s experience spans the advertising, expertise, finance, manufacturing and gaming industries. She was a author/producer for and produced thought management for KPMG. Cynthia hails from Queens, NY and earned her Bachelor’s and MBA from St. John’s College.

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