How Walgreens Is Putting Purpose and Empathy Into Healthcare

Within the newest episode of The Pace of Tradition podcast, Linh Peters, chief advertising officer at Walgreens, joins Suzy founder and CEO Matt Britton to debate how she makes use of her private expertise to tell her management model and drive ahead a mission to offer healthcare entry, assist and steering to folks in underserved communities.

Healthcare is private, so it requires particular advertising methods. As an immigrant and refugee, Peters makes use of her personal story to guide with authenticity and empathy. From bringing localized healthcare to underserved communities to leveraging a robust loyalty program, Peters faucets into the connection between knowledge, know-how and the client expertise to create significant messaging.

As CMO at Walgreens, she is liable for the imaginative and prescient, strategic route and efficiency of all advertising actions. Earlier than Walgreens, she efficiently redefined advertising for world-class manufacturers comparable to Starbucks, Ulta Magnificence, Goal and Calvin Klein.

Stream the brand new episode beneath, pay attention and subscribe on Apple Podcasts or find it on Spotify.

Key highlights:

• 03:39 – 05:56 – A Private Mission — As a refugee, Peters grew up in a supportive group who helped her household with housing, faculty, and navigating public companies. Due to her private story, Peters resonated with Walgreens’ mission to be the main supplier of localized healthcare and well-being. When the chance got here up at Walgreens, Linh accepted the CMO job in an effort to assist assist, and information folks in underserved communities.
• 05:56 – 08:08 – Walgreens Well being Corners — Walgreens maintains a presence in each group, one in all its key model differentiators. The corporate has almost 9,000 shops, and its pharmacists and retailer crew members stay and work in these communities. The corporate additionally opened Walgreens Well being Corners to ease entry to healthcare for folks.
• 17:18 – 22:20 – Humble Beginnings — Peters was born in Vietnam, the place she lived along with her household till they immigrated to the U.S. within the ’80s. They left the nation on a cargo ship that made its technique to Hong Kong Harbor, the place they sat for about 5 months, residing on the boat till they had been allowed on land. From there a Lutheran church from Minnesota helped them to get to the U.S. This expertise shaped Peters as an individual and enterprise chief.
• 22:20 – 24:32 – Linh’s Recommendation on Management — For Peters, being a superb chief is about empathy, group and constructing relationships rooted in belief. She additionally believes in maximizing your voice, working strategically and at all times assuming optimistic intent.