The B2B Insights Podcast Channel was created to assist advertising and marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the methods that may propel their model to the highest.
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The B2B panorama is ever altering and tremendous dynamic, wealthy in alternatives however not with out its challenges. One problem the sector has confronted in recent times is that of rising expectations of right this moment’s B2B purchaser. In consequence, companies have needed to adapt, offering superior experiences to drive model consciousness, enhance buyer loyalty, and hold inner workers glad.
This brand-new podcast collection explores how expertise powers these experiences in B2B each now and sooner or later. From buyer expertise to model expertise, from person expertise to worker expertise, expertise ought to now be on the forefront to make sure you stay profitable within the B2B enviornment. The collection is designed to encourage those that are desirous to proceed to put money into their digital technique, each alongside the client journey and likewise inside the office, in addition to present meals for thought as to what the way forward for B2B experiences appears to be like like and the way they might want to evolve to be able to be a profitable B2B model.
#1: Sylvain Panzani, Merkle
To kick off the collection, our Vice President in North America, Matthew Powell, is joined by Sylvain Panzani, Govt Vice President of Excessive Tech at Merkle. Sylvain brings a wealth of expertise to this podcast, having labored as a Technique Marketing consultant and a Marketer each on the company and consumer aspect. Working within the Excessive Tech vertical, he has first hand data of the challenges and alternatives tech organizations face not solely creating digital experiences for shoppers, but additionally internally and throughout the sector. This expertise actually does lend itself to a very insightful dialogue…
#2: Tejal Patel, Cisco
On this second episode, Nick Hague; host of B2B Insights Podcast, is joined by Tejal Patel; Senior Director of World Digital Media at Cisco. Tejal brings along with her a wealth of expertise in digital advertising and marketing having labored throughout various sectors for world famend manufacturers together with Microsoft, Nokia, Santander and now Cisco. This podcast episode focuses on the way forward for work, in addition to how digital advertising and marketing helps manufacturers to get seen in a really noisy world. With Tejal’s profession beginning through the early days of the web, her data and expertise of how b2b advertising and marketing inside the digital area has developed makes for an insightful episode…
#3: Benoit Soucaret, Merkle
On this third episode, Nick Hague; host of the B2B Insights Podcast, is joined by Benoit Soucaret; CXO at Merkle. Benoit is a real knowledgeable in relation to creating person experiences, buyer experiences and model experiences that drive optimistic transformation for Merkle’s shoppers. On this podcast episode, Benoit discusses how one can create insight-driven, customer-centric experiences to bridge the hole between the expectations of B2B consumers all through the acquisition journey and the experiences that suppliers are offering.
#4: Phil Clayton, Meta
On this fourth episode, Nick Hague, host of the B2B Insights Podcast, welcomes again Phil Clayton, Shopper Associate at Meta, who first debuted on the B2B Insights Podcast in April 2022. On this episode, Phil discusses what the Metaverse means for companies right this moment, what the instant and long-term alternatives are and what the way forward for work appears to be like like and the function the Metaverse is anticipated to play.