Designing an electronic mail template is not any stroll within the park. It takes immense dedication, perseverance, and a substantial grip over your craft to have the ability to whip up a pixel-perfect template that may, hopefully, appease your subscribers. However, every so often, there comes throughout a template editor that strives to make this course of lots much less intimidating for you. One such member on this coveted pantheon is Klaviyo’s electronic mail template editor. 

Klaviyo, in fact, is not any stranger to electronic mail advertising of us. Whereas it harbors an array of stylish options in its suite, the one which’s going to be underneath the highlight in the present day is its template editor. Klaviyo presents you with two options- the basic template editor and the brand new template editor to design your email campaigns. Of late, the brand new template editor has garnered eyeballs, due to the contemporary slate of options it has dropped at the table- Undo/Redo buttons, Autosave, Customized fonts, Sections, and Background photographs, to call a couple of.

However, right here’s the all-important question- How do you craft awe-inspiring emails utilizing these editors? That’s precisely what we’re going to enable you out with in the present day. On this weblog, we’re going to focus on a couple of greatest practices utilizing which you’ll create pixel-perfect templates in Klaviyo with ease. Excited to seek out out what’s in retailer? Learn on!

Options In Klaviyo E-mail Template Editor

Earlier than we discover ways to construct jaw-dropping templates in Klaviyo, allow us to perceive the instruments now we have at our disposal to offer form to the identical. Content material, Kinds, Preview And Test– these are three broad choices out there to you in Klaviyo’s in-built editor. Allow us to take a better take a look at every.

Content material

  • Provides you “Blocks” and “Layouts”, utilizing which you’ll construct your electronic mail template from scratch. With the assistance of blocks, you may add textual content, photographs, CTA buttons, social hyperlinks, spacers, header bar, and different components to the template. Layouts mean you can configure and prepare stated blocks. One of the crucial endearing facets of those blocks and layouts is that they are often saved, cloned, or deleted with ease. Do you have to need to shift any part or block in your template, simply click on on it and drag it round.
  • Within the Klaviyo editor, one can simply entry the content material they’ve designed in different templates (supplied they’ve saved it).
  • You possibly can take two routes whereas including merchandise out of your retailer to the e-mail template- Static and Dynamic. Selecting the previous allows you to manually select the merchandise you need to showcase in your electronic mail. Alternatively, upon choosing the latter, merchandise shall be routinely chosen out of your web site. This occurs in accordance with some set parameters, similar to the recognition of the product, the frequency with which they’re browsed, and the like. 


Underneath the kinds tab, you may make the most of a bunch of styling choices. Under, now we have listed a couple of:

  • Including a background picture
  • Making use of a background colour to the template
  • Choosing and implementing fonts of your selection (and modifying their attributes as effectively, similar to font dimension, spacing, weight, and colour)
  • Defining horizontal spacing between particular person letters and vertical spacing between strains
  • Aligning textual content as per your requirement

Preview And Check

Your job in Klaviyo’s email template editor doesn’t finish with designing the template, in fact. As soon as accomplished, it’s essential to scan it for bugs and in addition examine how it’s going to maintain up throughout quite a lot of environments and gadgets. This, you may accomplish by utilizing the editor’s Preview And Check characteristic.

There are two methods you may go about it:

1. If you’re utilizing a metric-triggered move, click on on “Preview information supply” and choose “Occasion”. After that, you’ll must specify the occasion that can set the move into movement.

2. If you’re coping with list-triggered, worth drop, date-triggered, or segment-triggered flows, click on “Seek for a profile” and choose one you deem match. It’s not crucial that this profile be an existent contact on the checklist that’s going to obtain stated electronic mail. It is also somebody whom you assume qualifies for it.

Now that now we have addressed the editor’s totally different options, on to the subsequent stop- suggestions and methods.

1. Mindfully Curate The E-mail Header

The e-mail header is a important part of the template. Why? As a result of it’s house to a number of important components such because the model brand, navigation bar, social media hyperlinks and, typically, social media hyperlinks, even.

  • Model logo- The pillar of your model identification, your brand is arguably essentially the most tangible marker of your model persona. Therefore, it solely is smart to have it showcased extraordinarily prominently in your template’s header. To make sure consistency, sync your brand’s placement within the electronic mail with that of your web site. If in your web page, the brand is sat on the acute proper, mete out the identical remedy to it in your electronic mail as effectively.
  • Social media links- We’re in 2023, which implies that omnichannel advertising is not a heady idea however very a lot a actuality. Manufacturers which have a strong grip over it, have risen head and shoulders above their competitors. Leveraging emails to divert visitors to social media handles has turn out to be fairly a typical apply. The most effective methods to go about it’s by putting hyperlinks to your social media accounts in your email header itself. That manner, your readers will immediately spot them as quickly as they open the e-mail. 
  • Navigation bar- Moreover hyperlinks to your social media accounts, you can even add a bevy of different hyperlinks in your template as effectively, like homepage, gross sales web page, purchasing cart, and merchandise web page. So, the place do you place them? You guessed it- within the navigation bar. Klaviyo makes it very handy so that you can create anchor hyperlinks in your template. All it’s a must to do is add in a ‘#’ image and comply with it up with a couple of descriptive phrases.

2. Construct A Grasp Template

Churning out emails usually and staying on prime of your manufacturing quantity is necessary, positive. However, you already know what’s much more necessary? Sustaining consistency. You could be hitting up your viewers with quite a lot of advertising emails, however they’ll fail to create an affect if no two of them appear to be originating from the identical supply.

The best manner to make sure consistency? Create a grasp template and put it aside. As soon as that’s accomplished, all it’s a must to do is slice and cube totally different elements of it as per the necessities of a selected marketing campaign. Klaviyo’s editor offers you the selection of crafting saved blocks, which makes this all of the easier. Analyze the weather you need to standardize and save them as a block in your grasp template. Your brand, headlines, and CTA buttons are some components you may think about for a similar. This additionally makes it simpler so that you can leverage dynamic content material in your campaigns- utilizing various kinds of content material for various viewers segments- and amp up your personalization recreation.

3. Pay Consideration To Your Structure

Your electronic mail can include a ton of necessary and insightful info and nonetheless get neglected if all of it isn’t structured tastefully. This is the reason, your electronic mail format performs a pivotal function in figuring out its readability. Content material, when organized tastefully, incentivizes your subscribers to have interaction with it, thereby doing an entire world of excellent to your conversions. Klaviyo’s template editor is a particularly user-friendly platform. So, be at liberty to let your creativeness run amok. The editor’s various suite of functionalities won’t ever fail to actualize your imaginative and prescient.

Most manufacturers today might be seen adopting the single-column format, and rightfully so. In comparison with their multi-column counterparts, single-column format emails aren’t simply simpler to learn but additionally render considerably higher throughout cellular gadgets. Additionally they enable you keep away from points similar to overlapping columns, shifting photographs, and overflowing textual content, which the multi-column format invitations. Lastly, single-column format emails can simply be navigated by display readers as effectively, thereby making your info accessible to everybody. Nevertheless, if you happen to do have to make use of a multi-column format, attempt utilizing cut up blocks whereas coping with two-column sections and columns block for three-column sections; this can assist improve the visible enchantment of the top product.

4. Embrace White House

To your emails to seize consideration, they should be legible, indisputably so. To make that potential, each single aspect in your electronic mail should have ample respiratory house. And to actualize that, in flip, it’s worthwhile to make white house the hallmark of your templates. 

Aside from lending concord and class to your design, white house additionally doubles up as a visible pointer in your readers- it helps them navigate from one aspect to a different. The driving philosophy behind utilizing white house isn’t just to current info to your viewers however to ship it in such a way that they really feel rewarded whereas participating with it.

5. Be Even handed With CTAs

In a bid to shoot up their conversion charges, manufacturers typically pepper their emails with manner too many CTA buttons. Nevertheless, all that finally ends up doing is rising the cognitive load of the e-mail. Always, your precedence needs to be to design your email in order that it’s simple in your subscribers to scan by means of it. 

10 seconds– that’s the period of time folks spend on common on a model electronic mail. So, the extra cluttered your electronic mail is, the lesser your possibilities of making an affect. As per your CTA button, one is enough, must you design it conserving the next factors in thoughts:

  • The bodily attributes of your CTA button- dimension, form, color- are extremely essential, for they decide its visibility and, subsequently, the possibilities of it being simply noticed by the reader. Be very aware whereas chalking out these parameters.
  • Place your CTAs proper. Now, there aren’t any laborious and quick guidelines for a similar. Some want putting it above the fold, ensuring that the subscriber notices it as quickly as they open the e-mail. Some place it under the fold; the motive behind this name is to introduce the CTA button solely after the reader has completely gone by means of and understood the choices throughout the electronic mail.
  • Keep away from utilizing generic CTA phrases- “Click on Now”, “Strive Now”, “Be part of Us”, and the like. All the time try to make use of motion phrases; this can enable you supply readability to your viewers. Ideally, intention to coin your CTA such that it offers subscribers an concept about the place they’ll be led to upon clicking it.

In Klaviyo, you should utilize the “Button” possibility underneath the “Blocks” part to customise your CTA as you deem match. 

Wrapping It Up

The Klaviyo electronic mail template editor is a extremely refined device, permitting you to create beautiful templates from scratch, all in a matter of some clicks. We hope the insights shared above enable you benefit from this highly effective device.

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