Personalization platform Movable Ink and email creation platform Stensul have announced a strategic partnership and new integrations. Movable Ink personalized content will now be available to be included in emails being created, previewed and approved within Stensul without the need for coding. Movable Ink code will automatically be included in Stensul-produced HTML.

Movable Ink, which became known for dynamic email content activated at time of open now offers data-driven personalized content, primarily visual, at any touchpoint. Stensul offers an environment for collaborative email creation encompassing all parts of the workflow. Basketball team the Milwaukee Bucks had been using both platforms separately before the integration, copying and pasting Movable Ink code into emails within Stensul. According to a release, the integration has made email creation 25% faster.

Read next: How Barnes & Noble leveraged Movable Ink during the lockdown

Why we care. Once described, this integration looks like a no-brainer. In the blizzard of emails, those with dynamic, personalized content have a chance of standing out. Stensul gives teams the tools to ideate, create and collaborate on emails — why would they want to go off platform to manually fetch personalized creative assets?

About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.

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