Inbox Insight, a technology focused leader in B2B Content Amplification and Demand Generation announces a MBO supported by Mobeus Equity Partners. The MBO was completed on 29th December 2021.
This strategic investment is led by the Managing Director: Jamie Hendrie, and his executive team across the UK and US and will allow the business to invest in new infrastructure and technology to propel the business forward.
With offices in the UK, US and South Africa and serving a global client base including some of the largest technology and professional services, Inbox Insight have had an exceptional year of growth in the demand generation market through their advanced use of research, content, AI and data science capabilities.
This combined with their community of more than four million business professionals, has enabled Inbox Insight to offer their clients innovative methods for identifying and engaging corporate buyers with an active interest in their services or products.
As a result, Inbox Insight has grown rapidly achieving revenue growth at a CAGR of 20%+ over the last 5 years. Other accolades include recognition by The Drum, The Content Marketing Institute and Summit Creative Awards for products such as InboxINBOUND.
“With the support of Mobeus we will have the ability to expand our presence and drive our business forwards through further investment in automation, technology, data science and audience analytics, which are all critical to delivering high quality demand intelligence services to B2B customers.” said Jamie Hendrie, Managing Director of Inbox Insight.
The recent transaction was funded by Mobeus alongside vendor and management, with no third party debt funding.
Inbox Insight’s mission is to continue to provide innovative full funnel Demand Generation solutions aligned to the dynamic and often multifaceted demand objectives of their clients.
“For us to provide increasing value to our clients, it is essential the business constantly evolves its product suite and data capabilities to leverage the very latest tech opportunities. We’ve already seen how the application of AI has transformed how we use our first party data to help clients advance their targeting strategy with account lookalike modelling, along with new means to capture accurate competitor intelligence. With significant incoming investment, this is just the start of many new exciting developments set to give clients huge competitive advantage.” continued Jamie Hendrie.
Chris Price, Partner at Mobeus concludes: “We are delighted to have backed Inbox and to be working with Jamie and his team as we look to continue the strong growth that the business has shown over the last few years. We are excited to be working with such a strong team as we continue to invest to develop Inbox’s technology and International growth.”
Date of Publish: 14/01/2022
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