B2B Email Marketing Tools, Campaign Ideas, and Examples

B2C, they’ve it really easy. Whereas preferences and value factors could differ, there’s no scarcity of stuff individuals need and wish—sneakers, snacks, devices, toys. Issues individuals covet, save up for, or impulse purchase.

However B2B entrepreneurs…properly, if solely promoting cloud computing or point-of-sale methods had been as straightforward as a pair of sneakers. An impulse purchaser in B2B-land is uncommon. It’s not like prospects stroll round their each day lives pondering, “If solely I had a best-in-class device that might streamline my workflow so I may circle again…” 🙃

Electronic mail advertising for B2B could also be extra critical, but when there’s something we’ve discovered at Litmus, it’s that electronic mail is something however boring. Since potential clients are already 57% of the best way to creating a choice earlier than they actively interact with gross sales, it’s necessary to be intentional with how and whenever you talk your message by tapping into B2B electronic mail marketing campaign concepts with confirmed success.

On this publish, we’re nerding out on all issues B2B electronic mail advertising. It’s primarily based on our workforce’s deep expertise in advertising and our favourite B2B campaigns we’ve seen within the wild that show B2B entrepreneurs can have a bit enjoyable whereas chasing leads.

Desk of contents

Electronic mail is the very best ROI channel for B2B—are you taking advantage of it?

B2B entrepreneurs proceed to depend on their most effective channel—electronic mail—resulting from its confirmed efficiency and a 36:1 return on investment (ROI). We have now been arguing about whether or not electronic mail is lifeless because the early aughts, but it surely’s nonetheless (nonetheless!) probably the greatest methods to attach together with your viewers.

Why is electronic mail so impactful for B2B audiences? As a result of it stays one of many few private areas that your subscribers voluntarily ask to your messaging. Entrepreneurs have two sorts of modalities to work with when vying for his or her audiences’ consideration: interruption or permission. Electronic mail requires a subscriber’s permission—which means that subscriber desires to listen to from you as a result of they’re considering what you need to say.

This will get much more highly effective when you consider the mountains of knowledge you might have entry to about your B2B viewers: the place they work, what they do, what they click on, what issues you may resolve. By combining a relationship-focused, human-to-human messaging type with data-driven, customized advertising techniques, you may place your product as one thing they want for his or her group.

B2B electronic mail isn’t simply B2C with an extended gross sales cycle

The typical B2B gross sales cycle is between one and three months, according to data analytics company Databox. That’s for much longer than the scroll-purchase-scroll-purchase cycle that retail enjoys. However B2B electronic mail advertising isn’t simply B2C techniques stretched out over time. Your emphasis as a B2B marketer must be far more on relationship-building and training than B2C’s gross sales drumbeat and new drops.

A B2B electronic mail marketing campaign addresses the corporate’s challenges or ache factors, working to teach them and correspond with their place within the journey from consciousness, consideration, choice making, and at last, loyalty and advocacy. You’re participating with choice makers individually, and collectively, who’re making buy selections on behalf of their workplace by work electronic mail. Use electronic mail to facilitate direct communication and get to the basis of their goal for connecting with you so you may assist them discover options.

“Electronic mail is only one touchpoint in complicated buyer journeys, making its particular contribution troublesome to isolate. For B2B or high-consideration purchases, an electronic mail’s affect could not materialize for weeks or months,” says Ling Zhang, Principal Product Supervisor at Oracle CX.

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Important B2B electronic mail marketing campaign varieties and examples

What makes an awesome B2B electronic mail? The most well-liked electronic mail kind that B2B entrepreneurs ship is a buyer engagement electronic mail.

Let’s check out the most typical marketing campaign varieties and a few nice examples we’ve seen within the wild.

Welcome emails for B2B onboarding

Very first thing’s first: introducing who you’re, what you do, and how one can assist resolve their issues in a devoted welcome electronic mail. That is your finest probability to make a great first impression, so make it rely!

You may preserve it excessive degree, like this one:

Or begin with a fast to-do checklist as they get began within the product, like this one:

It doesn’t matter what, preserve it tremendous easy. What’s nice about this Shopify electronic mail is that it factors them again into the product, the place your in-app welcome movement can do the remaining. The quicker they get worth out of your product, the higher:

Lead nurturing drip campaigns

The factor about advertising to a B2B viewers is that they’re taking a look at your emails with a enterprise lens. You may’t simply bang the purchase, purchase, purchase drum and anticipate to see an uptick in something however unsubscribes (or possibly even spam complaints.) That’s why dropping somebody right into a nurture movement needs to be deliberately mapped out so that you’re not overloading them with product-y data too rapidly. movement appears one thing like this:

Begin with a flagship piece of content material that hits on their ache factors and affords detailed solutions on the best way to repair them:

An electronic mail that introduces the product:

A light-weight-touch case research electronic mail like this one:

End with an invite for a free trial, if that’s one thing you provide. If not, make a pitch:

That is only a primary nurture movement. Take into consideration introducing a number of totally different flows primarily based on behavioral triggers like downloading an asset, attending an occasion, or making a purchase order. These automated electronic mail campaigns at a set cadence could be an electronic mail marketer’s superweapon for constructing relationships.

Webinar and occasion promotion emails

We reserve a few of our greatest electronic mail designs for our occasions. Partially as a result of there’s already an awesome theme going, and partially as a result of we wish our fellow #emailgeeks to really feel like they’re already immersed within the expertise of the occasion.

For giant-ticket occasions, your audio system are every thing. This newspaper-style electronic mail is such a enjoyable option to make that announcement:

For smaller occasions or meetups, think about including a layer of personalization so that you’re solely sending your invitation to these subscribers whose workplaces are in a sure radius. In case you don’t have entry to that information, this article from Zendesk does an awesome job providing up the choices with out overwhelming the reader:

And when you have a sales space at a big-name tradeshow, make certain your viewers is aware of. It is a nice fast electronic mail to occasion attendees. Work with the primary occasion sponsor for the e-mail checklist.

And don’t neglect to ship a recap to your whole new leads:

Newsletters

Newsletters are the spine of B2B electronic mail advertising. What so many individuals are lacking proper now with AI-everything is that your viewers signed up to your emails to listen to your model’s distinctive POV out there. Which suggests they need to learn your weblog posts, take heed to your podcast, or watch your webinars, relying on the viewers and the subject. Use the information you might have available to determine what content material varieties are hottest and play these up to your publication.

This one from Figma appears straight out of {a magazine} (very on model):

And we love a great vintage-y second:

It is a good approach of sending a meaty publication that provides worth without having to click on one thing else:

After all, we’d like to ship you our subsequent Litmus Information publication, the place you could find our common information and #emailgeek tidbits! Sign up for Litmus News here.

Product bulletins or characteristic launches

With product bulletins, you need to go huge. Your electronic mail must be a part of a a lot bigger marketing campaign that hits each attainable touchpoint to your viewers.

This electronic mail appears like a publication, however is known as a product-driven marketing campaign, main with with a newscaster-style video on the prime earlier than diving into the extra detailed characteristic launches:

You may go along with a extra designed electronic mail, like this one which goes over options and advantages in a basic z-design:

Or a extra heartfelt letter-style electronic mail like this one from Airtable:

What’s nice about this type is that it actually provides you area to inform your broader model story. Right here, Airtable’s CEO is speaking about the place this product sits of their portfolio, the way it adjustments their present options, and why it issues to them personally. For subsequent steps, they embody an invite to a demo, which is a good product CTA for prospects or present clients.

Buyer retention and advocacy campaigns

A lot of our efforts as electronic mail entrepreneurs goes into acquisition, when it’s not your solely progress lever to drag. Locking in an awesome buyer retention technique means focused emails that assist nudge your clients additional into your product, making it extra important to their workday (and serving to them get extra worth from the product to allow them to shout from the rooftops about how nice it’s.)

First, assume by a retention model of your different nurture flows primarily based on buyer habits. In the event that they haven’t used a sure characteristic in 90 days, for instance, or you recognize it’s a bit hidden within the UI, ship them a marketing campaign like this:

One other option to get your clients extra enthusiastic about your product is to offer them a rundown of product info. It is a well-designed, newsletter-style electronic mail that’s pleasing to the attention:

However it’s also possible to preserve it easy, specializing in a single core motion to your product:

ABM electronic mail campaigns

In case you’re operating an account-based advertising play, you then’ll need to combine in hyperpersonalized, plain-text type emails which might be easy and sound like they arrive from an account supervisor. That is generally executed immediately by your gross sales CRM as a substitute of promoting—however whoever is accountable for electronic mail must be collaborating with gross sales on these campaigns.

This instance is an outreach electronic mail that we despatched to new contacts after Salesforce Connections.

In contrast to the marketing campaign varieties above, an ABM play needs to be tremendous tailor-made to the goal’s firm, ache factors, issues, and likes and dislikes. You’re going to need to get as a lot information as attainable to gas this—however bear in mind, you don’t want a creepy hook like, “I noticed you trying out xyz…” to make somebody learn your electronic mail. As a substitute, lead with a flagship piece of content material, a swag giveaway, an occasion invitation, or different delicate promote.

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B2B electronic mail design and content material finest practices

The aim of B2B emails is to familiarize one other enterprise or group together with your firm, how one can assist them, and nurture them to develop into a buyer by electronic mail correspondence. Whereas this feels like a pure development, the street just isn’t straight and slim from starting to finish. And the job of electronic mail advertising campaigns is to interact each step of the best way.

Keep in mind, enterprise decision-makers are nonetheless individuals, and serving to them entails an empathetic but direct strategy.

1. Use conversational language

Simply since you’re sending a B2B electronic mail marketing campaign doesn’t imply it must sound company and stuffy. You may nonetheless incorporate private, conversational language with out sounding unprofessional. Doing so can really feel far more genuine and actual to your subscriber.

Audiences admire authenticity and relatability. Staying human together with your communication—particularly within the age of AI—makes what you are promoting extra real and reliable. An amazing model expertise builds belief rapidly. Talk with empathy for his or her issues and encourage continued engagement together with your model to be taught how one can handle obstacles they or their groups are dealing with.

2. Make sure that the content material is accessible and scannable

B2B electronic mail subscribers are busy and sure have a full inbox. Use quick, concise sentences in your electronic mail copy to rapidly convey your message. It’s as much as you whether or not you’re taking a plain textual content strategy or a extra designed ship, however both approach, make it so your viewers understands your message immediately.

In case you’re undecided the best way to optimize by consumer, your subscribers’ email client market share breakout can let you know. B2B has a popularity for being largely Outlook customers (which brings its personal set of challenges, woof!), however you’d be stunned to see how many individuals examine their work electronic mail on cellular most of the time.

On common, 61.9% of email users learn messages on cellular units and the clock is ticking for these messages to render. Make sure that your messages are cellular optimized, for photographs and texts. Utilizing responsive email designs will permit your emails to point out correctly. Emails that don’t present up appropriately on cellular units are deleted in simply three seconds.

The largest mistake we see? Emails with too many CTAs (calls-to-action). Focus your message on solely crucial steps you need readers to take, and make them straightforward to search out and comply with. Additionally, think about the place the reader is of their journey to ensure the motion aligns with their targets at that time, slightly than attempting to drive them to take the subsequent step earlier than they’re prepared.

3. Write participating topic strains and take a look at them

Your subject line and preview text are your probability to entice your viewers and tease your content material. Customizing each for each B2B electronic mail marketing campaign permits you to stand out from the competitors, earlier than your electronic mail even will get opened.

Suggestions for writing participating topic strains and preview textual content embody:

• Don’t scream at your subscribers with all-caps or difficult techniques like FWD: or RE:. That offers us the ick.
• Use emojis, however achieve this sparingly and depending on electronic mail shoppers utilized by your viewers.
• Incorporate motion phrases to extend curiosity and urgency.
• All the time take a look at and modify, together with your triggered electronic mail campaigns.

Make certain your topic line and preview textual content are compelling and complement one another for max effectiveness, and handle why the reader ought to open your electronic mail.

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4. Personalize the emails you’re sending

To create efficient B2B email marketing campaigns, it’s necessary to know your viewers. That is age-old advertising recommendation that we proceed to disregard. You don’t simply have to have purchaser personas and demographic information; it’s essential map out the behavioral touchpoints a typical purchaser goes by and perceive the place your emails may also help—and what info your viewers must know when.

Then, you may apply segmentation and personalization to create extra custom-made messages by automation that resonate together with your reader.

B2B subscribers all the time search for options and measurable outcomes, primarily the return on funding (ROI) of utilizing a services or products. They need recommendation and to listen to from their friends as typically as attainable. This must be clearly articulated because it pertains to their place within the firm or function within the decision-making course of to seize consideration rapidly and successfully.

Most of all, you need to discuss to your viewers as a lot as attainable by ride-along gross sales calls, at occasions, or by surveys and interactive content material so you may have a finger on the heartbeat of what they care about.

5. Use electronic mail content material to construct progressive profiles

Each interplay audiences have together with your model is a chance to be taught extra about them and their ache factors. That is very true with electronic mail resulting from direct reference to subscribers who’ve raised their palms to be taught extra about your organization or product.

B2B emails give what you are promoting the proper alternative to construct your CRM information primarily based on engagement over time. With the assistance of progressive profiling, you may create a extra strong profile extra organically and proceed to refine your electronic mail personalization strategy with each ship.

How progressive profiling enhances B2B electronic mail technique concepts:

• Preliminary info may also help create segmentation to develop lead-nurture campaigns primarily based on high-level info like job title, firm dimension, and business.
• Profile info helps you talk extra successfully, addressing ache factors sooner, and shortening the gross sales cycle.
• Personalised electronic mail messages construct belief and loyalty between manufacturers and subscribers.

Crafting a cautious B2B electronic mail technique that includes a human strategy helps construct long-term relationships with the enterprise and the choice maker—and that’s one thing they may bear in mind.

Emails that wow, constructed with ease

Drag-and-drop or code from scratch. Sync together with your ESP and take a look at in a single click on. Construct emails your approach. Able to construct higher?

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Easy methods to measure B2B electronic mail marketing campaign success

You already know that electronic mail is among the finest instruments for B2B entrepreneurs—however if you happen to’re not connecting your electronic mail advertising campaigns to your KPIs, nobody else on the workforce will imagine you. After we requested electronic mail entrepreneurs about their ROI within the State of Email Report, 21% stated they have no idea the best way to measure it for his or her electronic mail program. 🤯

Most corporations have lower than 25% of their advertising personnel devoted to electronic mail, and meaning it’s a scramble to get issues executed. In order for you extra assets and extra assist out of your group, you’ve received to show to management that electronic mail works. Monitor necessary electronic mail advertising metrics like:

• Income per electronic mail (RPE): how a lot your campaigns really generate, no less than for BOFU emails. Litmus customers are 65% extra possible to make use of this as their #1 electronic mail advertising metric, in comparison with non-Litmus customers.
• Advertising and marketing-qualified leads (MQL): the subsection of your subscribers who’re able to be handed off for a gross sales inquiry/touchpoint, primarily based on their engagement.
• Open charge: The share of subscribers who open your electronic mail. The typical B2B electronic mail advertising charge is round 40%, in line with our friends at Klaviyo. 
• Click on-through charge (CTR): the variety of emails that obtain no less than one click on, from which you’ll be able to then calculate conversions.
• Subscriber lifetime worth (LTV): income per subscriber, averaged over the period of the time they subscribe to your emails. This reveals why your checklist is considered one of your finest belongings as a advertising workforce.

These metrics matter to your workforce. However you also needs to observe extra email-focused metrics to enhance your individual operations, like:

• Electronic mail manufacturing time: how briskly your workforce places collectively an electronic mail from concept to ship. After we requested electronic mail entrepreneurs about their electronic mail processes for our annual State of Email survey in 2024, 62% of groups stated they wanted two weeks or extra to provide a single electronic mail. In 2025, AI-powered processes dropped that quantity to solely 6%.
• Unsubscribe charge: the quantity of people that ask to be eliminated out of your emails. No person likes an unsubscribe, but it surely’s a lot better than being constantly ignored or reported as spam.
• Deliverability charge: the proportion of emails that arrive in subscribers’ inboxes. (Deliverability rate is different than delivery rate, which simply tracks what number of emails get to the mailbox, and doesn’t differentiate between inbox or spam filter placement.)
• Error charge: The variety of rendering errors, typos, or different errors that get despatched out to your viewers. Typos occur to the very best of us, however the cleaner your emails could be, the higher your message will get throughout.

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Case research snapshot: Optimizing your complete B2B electronic mail marketing campaign workflow

B2B groups are below extra stress than ever to provide electronic mail campaigns that generate income and construct a model on the similar time. Right here’s how three B2B groups get all of it executed:

1. How an electronic mail workforce of 1 doubled their click-through charge at Zen Web

After we requested email marketers about their email cadence, 58% ship emails weekly or a number of instances per week. That’s lots to ask a workforce of 1, however Lucy Schofield, CRM Advertising and marketing Supervisor at Zen Web, an ISP, was up for the problem. Like many small-but-mighty B2B groups, over 80% of their advertising efforts relied on an electronic mail advertising marketing campaign.

Lucy and her workforce turned to Litmus to streamline and improve their electronic mail advertising operations, specializing in an space of the email workflow that created probably the most bottlenecks with the broader advertising workforce: testing.

They selected the integrated Litmus Email Previews within Salesforce Marketing Cloud and Litmus Extension to totally take a look at each electronic mail, together with these with dynamic content material, making certain a flawless expertise for each subscriber. Then, Litmus Email Guardian protects their emails by monitoring them 24/7, catching errors earlier than emails are despatched.

Zen Web now sends 500 emails per 12 months with full confidence, understanding every model is flawless and consultant of their model’s excessive requirements.

“Litmus Electronic mail Guardian helped us discover and repair a damaged hyperlink earlier than it reached our subscribers which was sensible. It helped us get forward of a problem that might have in any other case resulted in a poor buyer expertise and probably a lack of belief in our model.“

Lucy Schofield
CRM Advertising and marketing Supervisor at Zen Web

On prime of the time saved constructing and testing emails, the e-mail workforce has persistently maintained excessive open charges of ~60% and click-to-open charge of ~12% since implementing Litmus. Their testing and approval course of used to take an hour and now solely takes ten minutes, saving 50 minutes on every electronic mail—so their advertising efforts can transfer ahead extra easily.

“As a CRM Advertising and marketing Supervisor, it’s my accountability to be a trailblazer in relation to discovering and implementing finest practices that assist us save time whereas sustaining excessive ranges of electronic mail high quality so we will maximize electronic mail income,” says Schofield.

2. How iZotope juggles multi-stakeholder suggestions

iZotope provides musicians, producers, and audio engineers with clever audio expertise. iZotope sends a mean of 16 campaigns per thirty days throughout over a million subscribers—but it surely’s not their electronic mail quantity that makes it a problem for his or her electronic mail workforce of 4. It’s the truth that practically 20 totally different stakeholders have to evaluate each marketing campaign earlier than it goes reside, taking virtually per week only for their evaluate course of.

“It felt like we had been enjoying whack-a-mole with points and suggestions that got here by throughout our QA and evaluate course of,” says Chanel Friedman, Senior Digital Advertising and marketing Specialist at iZotope. “Our workforce wanted a greater option to take a look at emails and for all reviewing stakeholders to collaboratively depart suggestions so we may incorporate all of it effectively, decreasing the quantity of evaluate cycles per electronic mail.”

With Litmus Proof, the multitude of stakeholders are in a position to take pleasure in a extra organized evaluate course of in a single, consolidated place to conversationally depart suggestions—eliminating the effort of getting to comb by electronic mail threads, Google Sheets, and Slack chats to combination everybody’s enter.

Now, their start-to-finish electronic mail manufacturing time is barely 4 days. Says Friedman, “Litmus has been a game-changer for our electronic mail workflow. The flexibility for stakeholders to depart collaborative, particular, easy-to-understand suggestions has been invaluable.”

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3. How Zapier retains their emails error-free throughout a non-technical workforce

Productiveness device (and all-around lifesaver) Zapier’s electronic mail advertising workforce of three relied on the remainder of their advertising workforce members to ship and execute emails to realize their segmentation and cadence technique. However copying-and-pasting template parts led to errors and a time-consuming QA course of that ended up making extra work for everybody.

“We have now nice entrepreneurs on our workforce—however not everyone seems to be an electronic mail professional. Our purpose was to introduce a course of that provides clear steerage on what to do and what to examine for earlier than hitting ship,” says Sean Kennedy, Product Marketer at Zapier.

Zapier leveraged Litmus to introduce a formalized electronic mail creation and testing course of throughout the workforce. Reasonably than a guide testing course of that’s susceptible to errors, Zapier’s workforce now depends on Litmus Testing to stroll step-by-step by probably the most crucial parts that may have an effect on electronic mail efficiency.

With automated pre-send checks in Litmus Take a look at because the core of Zapier’s electronic mail testing and high quality assurance course of, the e-mail workforce can relaxation assured that each electronic mail is totally examined earlier than it’s despatched—with out the e-mail workforce having to manually fiddle with each aspect. Says Kennedy, “Litmus permits us to catch errors extra simply, and helps us be extra conscious of how our emails look to our subscribers—insights we didn’t have earlier than.”

A typical B2B electronic mail advertising workflow appears like this:

1. A request is available in for an electronic mail. If it matches into the general electronic mail advertising technique, the e-mail strikes ahead. A purpose, KPIs, and segmentation are chosen.
2. A designer chooses the structure and imagery (or a template.) Then a copywriter writes the topic line, preheader textual content, electronic mail physique, and CTAs.
3. The e-mail is constructed by a developer or different workforce members, similar to as Electronic mail Advertising and marketing Supervisor.
4. Stakeholders go round and round with approvals. Lastly, the e-mail is prepared for ultimate QA and testing, with edits on copy, design, or coding as wanted.
5. The e-mail is scheduled and despatched, with an electronic mail strategist following up on efficiency after a sure timeframe.

To make this workflow occur, B2B entrepreneurs want one core device: an electronic mail service supplier (ESP). one handles segmentation and electronic mail checklist administration with the constructing and execution of the e-mail.

After we requested electronic mail geeks their favourite, B2B entrepreneurs overwhelmingly selected MailChimp. Are you able to do all of it with simply your ESP and a few Google spreadsheets? Certain. However to your electronic mail advertising program to achieve success, you’ll additionally want a couple of different electronic mail advertising instruments:

Instruments for designing your emails persistently throughout a number of groups

The most popular graphic design programs electronic mail entrepreneurs use proceed to be dominated by Adobe packages like Photoshop (37%), Illustrator (22%), and InDesign (14%). But it’s no longer the only kind of tool that designers use to get emails out the door. The identical motive that Adobe instruments are nice to work with—the quantity of customization and management you might have as a designer—makes it troublesome for another person to pop in and add their suggestions.

DIY design instruments like Canva, and extra intuitive UX design instruments like Figma have additionally develop into extra widespread lately. They’re nice for a lot of causes, however particularly as a result of electronic mail designs are altering from completely curated, magazine-spread designs to extra zine-y, blocky designs that anybody can create.

Instruments for intuitively constructing an electronic mail with bulletproof code

Many ESPs have built-in electronic mail builders or WYSYWYG editors which you can drag-and-drop parts into. However some electronic mail builders could need to code it themselves, or design extra intricate emails that require coding from scratch or a snippet library as a substitute of pre-selected parts. For that, could we humbly suggest Litmus Builder?

Instruments for personalizing your emails with dynamic content material

Electronic mail personalization can imply “first title” merge tags which might be typically dealt with by your ESP. However extra profitable campaigns transcend that to incorporate dynamic content material that engages your subscriber—assume reside polls, countdown timers, progress bars, and climate studies. With Litmus Personalize, you don’t must code to have the ability to use it.

Instruments for pre-send electronic mail testing

After we speak about electronic mail testing, we’re speaking about two sorts of testing: A/B testing, which regularly happens after an electronic mail is shipped, and pre-send testing, which previews how your electronic mail will seem in numerous electronic mail shoppers earlier than you ship.

We received our begin at Litmus with our testing and preview instruments, and now that electronic mail is extra complicated—there are potentially 300,000+ ways an email could render—it’s good to have peace of thoughts that you just received’t must ship one other apology electronic mail.

Instruments for managing the evaluate course of

Fingers up in case your evaluate course of is the a part of the e-mail workflow you dread probably the most? 🙋‍♀️

That’s as a result of the everyday instruments for a B2B electronic mail evaluate are the identical productiveness instruments you’re already managing—Slack, Google Docs, advert hoc conferences. With so many stakeholders concerned in an electronic mail ship, you want well timed responses from everybody and a single place the place you may collect suggestions, which is why we created Litmus Proof.

This eliminates the random stream of suggestions from a number of communication channels so that you’re not making edits till moments earlier than the ultimate ship. As a substitute, it’s multi function place, and you’ll simply nudge somebody to depart their stamp of approval.

Analytical instruments for monitoring your efficiency

Most ESPs have built-in analytical instruments, however you could need to add to these by utilizing a third-party analytics device that digs deeper into your efficiency.

With Litmus Analytics, you don’t have to wrangle a knowledge analyst to get an in-depth take a look at how your electronic mail advertising campaigns are performing. Pull in information from a number of sources to get a greater image of how your campaigns contribute to the underside line.

Deliverability instruments to optimize for the inbox

In case your emails by no means attain the inbox, all that work is for nothing. In case you’re seeing an unexplained dip in your different electronic mail advertising metrics, it could be time to try your deliverability—a mixture of your subscriber habits, your sending habits, and your infrastructure.

Double examine your electronic mail campaigns in opposition to widespread spam filters earlier than you ship with Litmus Spam Filter Testing, after which go deeper into diagnosing any deliverability points with Validity Everest.

The place does AI match into your electronic mail advertising workflow?

70% of electronic mail entrepreneurs we talked to for this 12 months’s State of Email report say that as much as half of their electronic mail advertising operations will probably be AI-driven by the top of 2026. Electronic mail geeks report using artificial intelligence in practically each stage of the e-mail advertising workflow, from copywriting to analytics.

AI can do lots to your electronic mail advertising workflow—it’s one of many causes we launched Litmus Assistant within the first place—however bear in mind, your electronic mail ought to nonetheless add worth to your subscriber, be accessible to all customers, and have one thing to say. As a substitute of approaching AI as a substitute for sure duties in your to-do checklist, think of AI as an extension of the automation that hastens your workflow total.

“As an electronic mail marketer, you’re already doing a lot that, for many people, including AI seems like yet one more factor to make you overwhelmed. With AI, I believe the concept is to not use it so you may create extra new campaigns every single day, however so you may handle extra customized, dynamic, or detailed electronic mail campaigns that carry out higher,” says Rafael Viana, Sr. Electronic mail Advertising and marketing Strategist at Validity.

B2B Workflow Stage	Key Questions	Instruments Listing
Technique	Who will obtain this electronic mail? What are our targets for its efficiency?	ESPs like Salesforce, MailChimp, Klaviyo, and Marketing campaign Monitor
Design	What is going to the e-mail appear to be (front-end)?	Design instruments like Figma, Adobe Photoshop, Adobe Illustrator, Canva
Construct	What is going to the e-mail appear to be (back-end)?	Litmus Builder, Litmus Extension, and AI coding instruments like GitHub Copilot
Personalize	Can we add extra participating parts to the e-mail?	Litmus Personalize
Take a look at	How does the e-mail seem in each gadget and electronic mail consumer?	Litmus Take a look at, Litmus Guardian
Evaluation	Does the workforce approve this electronic mail?	Communication instruments like Slack, Google Drive, and Litmus Proof
Analyze	How did the e-mail carry out in opposition to our targets?	Litmus Analytics
Ship	Did our electronic mail attain the inbox?	Litmus Spam Filter Testing, Validity Everest

Remodel your B2B emails with Litmus

B2B emails have a popularity for being boring. However they don’t must be.

A part of why B2B entrepreneurs ship boring, “secure” emails is as a result of the sheer quantity of emails they ship can overwhelm a small workforce. You’re caught doing extra with much less, attempting to remain on prime of complicated segmentation, triggered emails, endless gross sales workforce requests, and a evaluate course of that makes you need to throw your pc out the window.

Litmus is right here to assist with each stage of the B2B electronic mail advertising workflow. From straightforward, no-code personalization techniques to an approvals course of that’s straightforward for everybody, Litmus helps you breathe straightforward so you may give attention to crafting high-quality electronic mail advertising campaigns that convert. (And let your self be extra artistic.)

Take the stress out of sending

Catch errors earlier than they attain subscribers. Take a look at rendering, hyperlinks, and spam scores in seconds with Litmus Take a look at.

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