Publishers have been much less upfront with their bulletins, however TV upfront week is lastly taking form—with NBCUniversal, Fox, and Netflix all setting dates.

NBCU made its announcement on Monday, with Mark Marshall, chairman, international promoting and partnerships at NBCUniversal, posting a message on LinkedIn to share his ideas on the worth of the upfront and ensure NBCU was again within the annual promoting showcase.

In keeping with Marshall, the corporate will as soon as once more kick off the week at Radio Metropolis Music Corridor, with an occasion on Monday, Could 12, at 10:30 a.m. The corporate will current its content material in opposition to the backdrop of NBCU’s one hundredth anniversary in 2026, showcasing choices corresponding to Tremendous Bowl LX, the NBA, BravoCon, the Macy’s Thanksgiving Day Parade, and extra.

“After I take into consideration the upfronts, I take into consideration the content material,” Marshall wrote. “And I imagine that content material issues extra at the moment than another level in our historical past.”


Fox is expanding its ad sales ahead of the annual upfront.

The NBCU announcement comes a lot later than in recent times when the corporate recurrently introduced its upfront occasions in January and even December. Nonetheless, in keeping with a supply acquainted with the matter, the corporate felt a consumer letter nearer to the occasion was a contemporary take, particularly with Marshall with the ability to share his ideas on why the upfront was beneficial.

Although NBCU’s information comes later than traditional, different firms haven’t made large bulletins in any respect.

ADWEEK has confirmed Netflix’s occasion will happen Wednesday, Could 14, on the Perelman Performing Arts Middle from 2 p.m. to five p.m. Nonetheless, the corporate hasn’t made a proper announcement because the day and time are the identical as final yr, in keeping with a supply acquainted with the matter. Final yr, the corporate additionally held a Netflix Expertise occasion later within the week.

In the meantime, ADWEEK has confirmed that Fox, which additionally hasn’t made a proper announcement, can have its occasion on Monday, Could 12, at 4 p.m. on the Hammerstein Ballroom of the Manhattan Middle.

Shaking up upfronts

Nonetheless, at the very least one writer determined to make an enormous splash with its upfront announcement.

Amazon announced in January that it’s switching presentation days for its second yr in upfront week. Fairly than current on Tuesday morning, because it did in 2024, the corporate moved its occasion to Monday night, Could 12, at 6:30 p.m. on the Beacon Theatre.