The Content Strategy That Works

Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show where I’m going to introduce one of my favorite strategy topics around content. Strategy is the most important element when it comes to building a long-term, sustainable marketing system – and content is the voice of your marketing strategy.

Key Takeaway:

The first of the year is a great time to rethink or reevaluate your marketing strategy. The common thread in almost every element of delivering on strategy is your content. Content is how you move people from know to like to trust. Content is how you give your marketing strategy a voice and, because of that, you must take a strategic and systematic approach to how your content is developed.

In this episode, I’m diving into why content is the voice of your marketing strategy, and how to effectively create and use content that gets people to know, like, and trust your brand.

Topics I cover:

• [1:24] Using content as the voice of strategy
• [2:19] Strategically structuring your content by creating content hubs
• [2:48] Why blogging alone isn’t enough
• [3:25] What hub pages are
• [5:15] An example scenario of a hub page and the type of content to include on it
• [9:33] A mini-workshop on how to create a hub page for your business
• [10:54] Coming up with sub topics
• [12:13] Why you’ll need to refresh and update content on your hub pages
• [13:16] How Google views hub pages and what it can do for your rank

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network, Wix, and AgoraPulse.

HubSpot Podcast Network is the audio destination for business professionals who seek the best education and inspiration on how to grow a business.

Wix is the industry-leading eCommerce platform with a  future-ready, customizable robust solution for merchants who mean business. Wix eCommerce is the complete solution for entrepreneurs, omnichannel retailers, and brands who wish to launch, run and scale their online stores successfully. Go to Wix.com/ecommerce today and join over 700,000 active stores selling worldwide with Wix eCommerce.

The show’s brought to you by Confessions of a Social Media Manager presented by Agorapulse. It’s a weekly interview show where they talk to social media managers across the globe about what it’s really like to do social media for the world’s biggest brands. It promises expert knowledge, reveals a few mistakes, and raw insights into one of the fastest-growing, moving industries on the planet. Listen now on Spotify, Apple, or wherever you like to listen to podcasts.

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