NBCUniversal’s upfront occasion was all about household—and never simply due to the Quick and Livid spinoffs.

Along with Vin Diesel taking the stage to announce new exhibits from the Quick franchise coming to Peacock, NBCU’s occasion at Radio Metropolis on Could 11 featured an prolonged household of manufacturers, together with every part from scripted leisure and Sunday evening sports activities choices to Bravo, in addition to a highlight on Versant, regardless of NBCU beforehand spinning off a number of of its cable channels to kind the corporate.

NBCU additionally touted a a hundredth anniversary particular, bringing all of its properties and historical past, in addition to advertisers, collectively for a three-hour occasion.

Mark Marshall, NBCU’s advert gross sales chief, caught up with ADWEEK shortly after the presentation to speak about every part from the Quick surprises to the corporate kicking off the occasion with a number of AI-driven adtech updates. Plus, regardless of ABC’s Jimmy Kimmel coming below hearth (once more) from the Trump administration and the FCC, and Stephen Colbert’s Late Show bowing out later this month, Marshall stated manufacturers are nonetheless clamoring for late evening TV.

This interview has been edited for size and readability.

ADWEEK: Mark, you mainly simply got here off stage. How are you feeling?

Marshall: It was thrilling. Final yr, we have been so targeted on Legendary February. This obtained us again to our roots. With one singular purchase, you should buy leisure, information, sports activities in English or Spanish, broadcast, cable, and streaming.

You additionally had some updates to the occasion, together with a stay Bravo speak present as individuals walked into Radio Metropolis.

We wish to proceed to evolve and make it not the identical factor. We had our stay Bravo present from the foyer. There was just a little nod to the upcoming Bravo Fest and BravoCon. These persons are not solely purchasers but additionally followers of the manufacturers we’ve. So it was enjoyable to evolve with that this yr.

What have been the priorities heading into the occasion?

We have been fortunate to have the theme of You Solely Flip 100 One Time, so we have been in a position to make use of that as a unifying power throughout every part we had. It simply so occurs that you simply had 100 years of NBC, 75 years of At this time, and 20 years of The Actual Housewives. So it was a giant celebratory yr. You come again to this concept of those huge stay occasions, plus the on a regular basis moments, and we lastly have the analysis to show how these two issues work collectively. This yr was just a little bit extra content material, plus the adtech component.

You began with lots of adtech, together with introducing the Efficiency Insights Hub to offer advertisers knowledge throughout linear and streaming. I believe that’s the primary time I noticed adtech lead an occasion in a lot element.