With about 100 days till the World Cup, Telemundo is making its pitch to viewers.

As we speak, Telemundo, the unique Spanish-language house of the match within the U.S., revealed particulars of its intensive protection plans for the upcoming World Cup happening in the US, Mexico, and Canada, together with the launch of a brand new advertising marketing campaign aimed toward bringing followers collectively.

Talking with ADWEEK, Joaquin Duro, evp of sports activities and head of streaming, Telemundo, stated there could be greater than 700 hours of programming, together with a stay presence in any respect 104 matches, devoted every day exhibits, and an intensive digital footprint. As well as, each match will stream stay on Peacock and the Telemundo app.

Duro famous that Telemundo was aiming to be bold with its protection plans, which had been greater than two years within the making, with the community bringing stay programming from 8 a.m. to 1 a.m. every day to point out matches and supply extra shoulder programming.

“Each single product or each single kind of content material, from podcasts to free channels to DTC to exhibits to documentaries to information, leisure, sports activities,” Duro stated. “We’re overlaying every thing from a multi-platform and multi-format strategy.”

Kicking off a brand new marketing campaign

To additional attain followers, Telemundo is celebrating the discharge of its official World Cup track, “Somos Más,” and a brand new part of its advertising marketing campaign, “Y Tú, ¿Con Quién Lo Vas a Ver?” (“Who Will You Watch It With?”).

ADWEEK has the unique first have a look at the marketing campaign’s 60-second advert right here:

Not like Telemundo’s recent Super Bowl spot, which centered on reaching normal audiences with the assistance of Sofia Vergara and Owen Wilson, Duro stated the newest marketing campaign focuses extra on Telemundo’s core Spanish-speaking viewers.

The brand new marketing campaign, which showcases a person going to nice lengths to trace down his pal, is Telemundo’s approach of inviting viewers to look at the World Cup collectively.

“Hopefully, we are able to unite all of us,” Duro stated. “No matter nationality or the colour of your pores and skin, we are able to consider, who’re you going to look at it with? Who’re you going to get pleasure from this with? As a result of no one enjoys the World Cup alone.”

And Telemundo is bringing loads of programming to maintain viewers occupied.

The programming recreation plan

Amongst Telemundo’s broadcasts, the corporate will showcase a every day kickoff present, Hoy en el Mundial, which can preview the motion. Different exhibits embrace Vive el Mundial, which can join viewers with on-site expertise, and Pasión Mundial, which serves as a bridge throughout the day’s schedule.