The Death of the Click? Is Consumer Behavior Rendering Obsolete
For 20 years the clicking was the unit of foreign money. It was tidy, measurable, and simple…
Use Case – Retention / Loyalty / LTV
Building an AI-Driven Email Retargeting Strategy
Retargeting by e-mail shouldn’t be new. What’s new is the intelligence behind it. The outdated playbook was…
Email-Based Loyalty Programs: Community for the Holidays
Loyalty used to dwell in punch playing cards and level tallies. Now it lives in inboxes. As…
Recalibration: Building Marketing on First-Party Ground
Key Takeaways Third-party knowledge alone can’t drive long-term progress. First-party knowledge provides sturdy, consented perception. Proudly owning…
The Symphony of Connection: Mastering Omnichannel Marketing
Key Takeaways Unify Your Buyer Journey: Learn to join each touchpoint — electronic mail, social, net, cellular,…