Hyper-Engagement: Attention Is Broken. Build for It.
When consideration is fragmented, the technique isn’t to chase extra of it, it’s to learn it in…
Use Case – Retention / Loyalty / LTV
Black Friday’s Real Metric: Reachability Over Raw List Size
Why a big checklist doesn’t at all times imply a gift viewers. The nearer we get to…
Reverse the Funnel: Start with Reactivation, Not Awareness
Constructing long-term worth begins by fixing what’s already in your database. Everybody loves the concept of a…
The Death of the Click? Is Consumer Behavior Rendering Obsolete
For 20 years the clicking was the unit of foreign money. It was tidy, measurable, and simple…
Building an AI-Driven Email Retargeting Strategy
Retargeting by e-mail shouldn’t be new. What’s new is the intelligence behind it. The outdated playbook was…
Email-Based Loyalty Programs: Community for the Holidays
Loyalty used to dwell in punch playing cards and level tallies. Now it lives in inboxes. As…
Recalibration: Building Marketing on First-Party Ground
Key Takeaways Third-party knowledge alone can’t drive long-term progress. First-party knowledge provides sturdy, consented perception. Proudly owning…
The Symphony of Connection: Mastering Omnichannel Marketing
Key Takeaways Unify Your Buyer Journey: Learn to join each touchpoint — electronic mail, social, net, cellular,…