Reverse the Funnel: Start with Reactivation, Not Awareness
Constructing long-term worth begins by fixing what’s already in your database. Everybody loves the concept of a…
Use Case – Reengagement
Building an AI-Driven Email Retargeting Strategy
Retargeting by e-mail shouldn’t be new. What’s new is the intelligence behind it. The outdated playbook was…
Activating Digital Audiences with Email Address Data
Key Takeaways The e-mail deal with is greater than a contact level. It’s probably the most persistent…