Reverse the Funnel: Start with Reactivation, Not Awareness
Constructing long-term worth begins by fixing what’s already in your database. Everybody loves the concept of a…
Use Case – Lookalike Audiences
Activating Digital Audiences with Email Address Data
Key Takeaways The e-mail deal with is greater than a contact level. It’s probably the most persistent…
Recalibration: Building Marketing on First-Party Ground
Key Takeaways Third-party knowledge alone can’t drive long-term progress. First-party knowledge provides sturdy, consented perception. Proudly owning…