The Death of the Click? Is Consumer Behavior Rendering Obsolete
For 20 years the clicking was the unit of foreign money. It was tidy, measurable, and simple…
Use Case – Identity Resolution
Overlooked Signal in Digital Engagement Just Got the Spotlight
The place id meets perception: AtData wins for email-first innovation Whereas most go-to-market groups chase new tech,…
Activating Digital Audiences with Email Address Data
Key Takeaways The e-mail deal with is greater than a contact level. It’s probably the most persistent…
Recalibration: Building Marketing on First-Party Ground
Key Takeaways Third-party knowledge alone can’t drive long-term progress. First-party knowledge provides sturdy, consented perception. Proudly owning…
Rethinking Marketing Data in the Age of AI
Key Takeaways AI doesn’t repair unhealthy knowledge. It magnifies it. The neatest algorithms can’t overcome outdated, fragmented,…
The Symphony of Connection: Mastering Omnichannel Marketing
Key Takeaways Unify Your Buyer Journey: Learn to join each touchpoint — electronic mail, social, net, cellular,…
The Art and Science of Identity Resolution: A Marketer’s Guide to Precision and Impact
Key Takeaways Precision Drives Efficiency: Efficient identification decision transforms scattered information into actionable insights, enhancing focusing on,…