TelevisaUnivision Is Confident Ahead of TV Upfront Despite Market Uncertainty
It’s been 4 years since Donna Speciale stepped into the function as president of U.S. promoting and…
TV Upfronts
Inside Paramount’s 2025 Upfront Dinners
Paramount has already redefined its upfront occasions, and now it’s seeking to redefine the way it approaches…
Hallmark Embraces Reality Programming, Immersive Experiences for Upfront
Identical to a basic romcom story, Hallmark needs followers to fall in love with them year-round. This…
NBCU, Netflix, and Fox Set Upfront Events
Publishers have been much less upfront with their bulletins, however TV upfront week is lastly taking form—with…
How Fox Is ‘Turbocharging’ Its Ad Sales Strategy Ahead of Upfront
As Fox’s viewers continues to develop, so does its advert gross sales crew. On the coattails of…