Budgets aren’t shrinking, but scrutiny is rising: how Ryanair & Berghaus spend smarter
Talking at The Drum Awards for Advertising EMEA judging, model bosses mentioned the squeeze on advertising is…
The Drum Awards
Nominations announced for The Drum Awards for Marketing EMEA 2026
Lidl, Nike, Mastercard and Marriott Bonvoy are among the many manufacturers within the working for honors this…
Lee Nelson says B2B marketing works best when it feels human
DHL eCommerce vice chairman Lee Nelson, juror for The Drum Awards Competition B2B class, shares why AI,…
Nominations revealed for The Drum Awards for Commerce Media 2026
Instacart, Roku, Sam’s Membership, and Roundel are amongst these within the operating for world recognition this yr….
Judge of the Day: Commerce media’s “one plus one equals two” problem
For Chobani‘s director of purchaser advertising, the retail media increase means nothing with out the measurement self-discipline…
The Drum Awards winners that proved humor is marketing’s sharpest weapon
From pooping princesses to beer-soaked soccer chants, final yr’s only campaigns confirmed that making folks snicker can…
Judge of the Day: Greenpark’s Que Ramli on AI’s role and the myth of always-on
As The Drum Awards Festival celebrates the neatest social campaigns on the earth, juror Que Ramli breaks…